Shopper Marketing - August 2017 - 35
DEL MONTE FOODS:
JENNIFER REINER, Senior
Director, Omnichannel Marketing
ennifer Reiner's experience as a marketing leader spans more than 20 years.
After starting in traditional roles in
brand and marketing management for companies such as Pennant Foods and Pillsbury,
she moved into shopper marketing on the
agency side for Saatchi & Saatchi X, working
for several major retail and CPG clients. She
then became a shopper marketing manager
for The Clorox Co. before transitioning to
a role as a multicultural team leader and
senior marketing manager at Clorox. After
serving as group director of shopper marketing for Coca-Cola, she joined Del Monte
as director of shopper marketing. She continues to expand her responsibilities there
as the senior director of Del Monte's new
omnichannel marketing team.
How would you define your current role?
REINER: I oversee shopper marketing but
also digital, integrated marketing, packaging, print production, Del Monte Kitchens
and e-commerce. The goal of all our teams
is to support the brand strategies and then
AUGUST 2017 SHOPPER MARKETING y