Shopper Marketing - August 2017 - 31

Luminess populates its detail pages on Amazon.
com with relevant product information, highresolution color photography and professionallooking video demonstrations.

Amazon can leverage its massive reach
and database of online browsing behaviors in an appeal to potential display advertisers - and beyond. Voice analytics
firm VoiceLabs recently began testing
15-second sponsored ads on Amazon's
voice assistant Alexa that allow consumers to ask questions and receive information about the products.

Retail Is Reeling
Amazon continues to upend brick-andmortar retailing as its latest move to
purchase Whole Foods has thrown the
entire industry into disarray. (For more,
see "Who's Next?" sidebar on page 29.)
Over the past year, Amazon's impact has
been apparent in the financial woes of
major department stores and bankruptcies of some apparel and sporting goods
retailers. It has also spurred multibilliondollar investments in e-commerce from
Walmart and Target, who must now be-

come more flexible on procurement and
pricing in everything from household staples to fresh grocery in order to combat
Amazon's sizable deflationary forces. As
part of its ongoing battle with Walmart,
Amazon recently lowered the minimum
threshold for free shipping to non-Prime
members to $25 and began offering significantly discounted Prime memberships to low-income shoppers.
"In disrupting the marketplace, Amazon has raised everyone's game," says
Heidi Froseth, EVP, national shopper
commerce practice leader, Catapult.
"They have a leadership mentality that
everyone is paying attention to and
learning from - or it's creating tension
within organizations to drive innovation.
CPG and retail brands alike across established, nascent, traditional and specialty
categories are taking significant action
to close the gap with Amazon."
Amazon also now poses a clear threat
to traditional supermarkets. Legacy retailers with underdeveloped e-commerce
programs (e.g., Supervalu, Albertstons/
Safeway) are facing the greatest immediate danger, but even more established
e-commerce players like Kroger will be
forced to accelerate digital investments
and expand click-and-collect services
much faster than previously predicted,
says Steve Abdo, SVP, grocery and value
channel leader, at Catapult.
"Kroger remains very strong in natural and organics, which is ironic because
much of that strength originated four
AUGUST 2017 SHOPPER MARKETING y

31



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
Shopper Marketing - August 2017 - 21
Shopper Marketing - August 2017 - 22
Shopper Marketing - August 2017 - 23
Shopper Marketing - August 2017 - 24
Shopper Marketing - August 2017 - 25
Shopper Marketing - August 2017 - 26
Shopper Marketing - August 2017 - 27
Shopper Marketing - August 2017 - 28
Shopper Marketing - August 2017 - 29
Shopper Marketing - August 2017 - 30
Shopper Marketing - August 2017 - 31
Shopper Marketing - August 2017 - 32
Shopper Marketing - August 2017 - 33
Shopper Marketing - August 2017 - 34
Shopper Marketing - August 2017 - 35
Shopper Marketing - August 2017 - 36
Shopper Marketing - August 2017 - 37
Shopper Marketing - August 2017 - 38
Shopper Marketing - August 2017 - 39
Shopper Marketing - August 2017 - 40
Shopper Marketing - August 2017 - 41
Shopper Marketing - August 2017 - 42
Shopper Marketing - August 2017 - 43
Shopper Marketing - August 2017 - 44
Shopper Marketing - August 2017 - 45
Shopper Marketing - August 2017 - 46
Shopper Marketing - August 2017 - 47
Shopper Marketing - August 2017 - 48
Shopper Marketing - August 2017 - 49
Shopper Marketing - August 2017 - 50
Shopper Marketing - August 2017 - 51
Shopper Marketing - August 2017 - 52
Shopper Marketing - August 2017 - 53
Shopper Marketing - August 2017 - 54
Shopper Marketing - August 2017 - 55
Shopper Marketing - August 2017 - 56
Shopper Marketing - August 2017 - 57
Shopper Marketing - August 2017 - 58
Shopper Marketing - August 2017 - 59
Shopper Marketing - August 2017 - 60
Shopper Marketing - August 2017 - 61
Shopper Marketing - August 2017 - 62
Shopper Marketing - August 2017 - 63
Shopper Marketing - August 2017 - 64
Shopper Marketing - August 2017 - 65
Shopper Marketing - August 2017 - 66
Shopper Marketing - August 2017 - 67
Shopper Marketing - August 2017 - 68
Shopper Marketing - August 2017 - 69
Shopper Marketing - August 2017 - 70
Shopper Marketing - August 2017 - 71
Shopper Marketing - August 2017 - 72
Shopper Marketing - August 2017 - 73
Shopper Marketing - August 2017 - 74
Shopper Marketing - August 2017 - 75
Shopper Marketing - August 2017 - 76
Shopper Marketing - August 2017 - 77
Shopper Marketing - August 2017 - 78
Shopper Marketing - August 2017 - 79
Shopper Marketing - August 2017 - 80
Shopper Marketing - August 2017 - 81
Shopper Marketing - August 2017 - 82
Shopper Marketing - August 2017 - 83
Shopper Marketing - August 2017 - 84
Shopper Marketing - August 2017 - 85
Shopper Marketing - August 2017 - 86
Shopper Marketing - August 2017 - 87
Shopper Marketing - August 2017 - 88
Shopper Marketing - August 2017 - 89
Shopper Marketing - August 2017 - 90
Shopper Marketing - August 2017 - 91
Shopper Marketing - August 2017 - 92
Shopper Marketing - August 2017 - 93
Shopper Marketing - August 2017 - 94
Shopper Marketing - August 2017 - 95
Shopper Marketing - August 2017 - 96
Shopper Marketing - August 2017 - 97
Shopper Marketing - August 2017 - 98
Shopper Marketing - August 2017 - 99
Shopper Marketing - August 2017 - 100
Shopper Marketing - August 2017 - 101
Shopper Marketing - August 2017 - 102
Shopper Marketing - August 2017 - 103
Shopper Marketing - August 2017 - 104
Shopper Marketing - August 2017 - 105
Shopper Marketing - August 2017 - 106
Shopper Marketing - August 2017 - 107
Shopper Marketing - August 2017 - 108
Shopper Marketing - August 2017 - 109
Shopper Marketing - August 2017 - 110
Shopper Marketing - August 2017 - 111
Shopper Marketing - August 2017 - 112
Shopper Marketing - August 2017 - 113
Shopper Marketing - August 2017 - 114
Shopper Marketing - August 2017 - 115
Shopper Marketing - August 2017 - 116
Shopper Marketing - August 2017 - 117
Shopper Marketing - August 2017 - 118
Shopper Marketing - August 2017 - 119
Shopper Marketing - August 2017 - 120
Shopper Marketing - August 2017 - 121
Shopper Marketing - August 2017 - 122
Shopper Marketing - August 2017 - 123
Shopper Marketing - August 2017 - 124
Shopper Marketing - August 2017 - 125
Shopper Marketing - August 2017 - 126
Shopper Marketing - August 2017 - 127
Shopper Marketing - August 2017 - 128
Shopper Marketing - August 2017 - 129
Shopper Marketing - August 2017 - 130
Shopper Marketing - August 2017 - 131
Shopper Marketing - August 2017 - 132
Shopper Marketing - August 2017 - 133
Shopper Marketing - August 2017 - 134
Shopper Marketing - August 2017 - 135
Shopper Marketing - August 2017 - 136
Shopper Marketing - August 2017 - 137
Shopper Marketing - August 2017 - 138
Shopper Marketing - August 2017 - 139
Shopper Marketing - August 2017 - 140
Shopper Marketing - August 2017 - 141
Shopper Marketing - August 2017 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com