Shopper Marketing - August 2017 - 26

| HEADING
HEADINGREPORT
SPECIAL

grocery player within the next 10 years.
Now, it's likely that number is closer to
five years," says Angela Edwards, vice
president of client services and head of
e-commerce marketing at Catapult. "This
is a true game-changer for Amazon and
a big wakeup call for the entire industry."
For months prior to the deal, Amazon
had been expanding its online grocery

Millennials are more likely than

Beauty products

Health & wellness products (including OTC)

Personal care products

AMAZON'S NOT-SO-SECRET
WEAPON: MILLENNIALS

H

ere's one more edge for
Amazon (as if it needed it): It
has the overwhelming support of Millennials. A study by Slice
Intelligence surprised observers
earlier this year when it found that
Amazon was ranked as the No. 1
clothing retailer among consumers
18 to 34, ahead of Nordstrom, Old
Navy, J. Crew and Victoria's Secret.
Amazon's appeal to the younger
generations extends much further
than apparel, according to data
from Catapult's Shopper Lab. Its
survey (see chart at right) revealed
that Millennial consumers were
more likely than older cohorts to
purchase products on Amazon in a
wide swath of CPG categories, with
the heaviest concentration of purchases registered in beauty, health
and wellness and personal care.

26

y SHOPPER MARKETING AUGUST 2017

Pet food & treats

Household cleaning products

Groceries

Baby products
2%

Paper products

0%

Source: Catapult Shopper Lab, January 2017
Q. At which online retailers do you purchase each of the following? - Amaz

services and preparing to roll out AmazonFresh Pickup grocery pickup centers,
while also making a bigger push in categories such as fashion, home furnishings
and electronics. At a time when e-commerce is driving almost all of the growth
in retail sales - particularly for CPG com-



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
Shopper Marketing - August 2017 - 14
Shopper Marketing - August 2017 - 15
Shopper Marketing - August 2017 - 16
Shopper Marketing - August 2017 - 17
Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
Shopper Marketing - August 2017 - 21
Shopper Marketing - August 2017 - 22
Shopper Marketing - August 2017 - 23
Shopper Marketing - August 2017 - 24
Shopper Marketing - August 2017 - 25
Shopper Marketing - August 2017 - 26
Shopper Marketing - August 2017 - 27
Shopper Marketing - August 2017 - 28
Shopper Marketing - August 2017 - 29
Shopper Marketing - August 2017 - 30
Shopper Marketing - August 2017 - 31
Shopper Marketing - August 2017 - 32
Shopper Marketing - August 2017 - 33
Shopper Marketing - August 2017 - 34
Shopper Marketing - August 2017 - 35
Shopper Marketing - August 2017 - 36
Shopper Marketing - August 2017 - 37
Shopper Marketing - August 2017 - 38
Shopper Marketing - August 2017 - 39
Shopper Marketing - August 2017 - 40
Shopper Marketing - August 2017 - 41
Shopper Marketing - August 2017 - 42
Shopper Marketing - August 2017 - 43
Shopper Marketing - August 2017 - 44
Shopper Marketing - August 2017 - 45
Shopper Marketing - August 2017 - 46
Shopper Marketing - August 2017 - 47
Shopper Marketing - August 2017 - 48
Shopper Marketing - August 2017 - 49
Shopper Marketing - August 2017 - 50
Shopper Marketing - August 2017 - 51
Shopper Marketing - August 2017 - 52
Shopper Marketing - August 2017 - 53
Shopper Marketing - August 2017 - 54
Shopper Marketing - August 2017 - 55
Shopper Marketing - August 2017 - 56
Shopper Marketing - August 2017 - 57
Shopper Marketing - August 2017 - 58
Shopper Marketing - August 2017 - 59
Shopper Marketing - August 2017 - 60
Shopper Marketing - August 2017 - 61
Shopper Marketing - August 2017 - 62
Shopper Marketing - August 2017 - 63
Shopper Marketing - August 2017 - 64
Shopper Marketing - August 2017 - 65
Shopper Marketing - August 2017 - 66
Shopper Marketing - August 2017 - 67
Shopper Marketing - August 2017 - 68
Shopper Marketing - August 2017 - 69
Shopper Marketing - August 2017 - 70
Shopper Marketing - August 2017 - 71
Shopper Marketing - August 2017 - 72
Shopper Marketing - August 2017 - 73
Shopper Marketing - August 2017 - 74
Shopper Marketing - August 2017 - 75
Shopper Marketing - August 2017 - 76
Shopper Marketing - August 2017 - 77
Shopper Marketing - August 2017 - 78
Shopper Marketing - August 2017 - 79
Shopper Marketing - August 2017 - 80
Shopper Marketing - August 2017 - 81
Shopper Marketing - August 2017 - 82
Shopper Marketing - August 2017 - 83
Shopper Marketing - August 2017 - 84
Shopper Marketing - August 2017 - 85
Shopper Marketing - August 2017 - 86
Shopper Marketing - August 2017 - 87
Shopper Marketing - August 2017 - 88
Shopper Marketing - August 2017 - 89
Shopper Marketing - August 2017 - 90
Shopper Marketing - August 2017 - 91
Shopper Marketing - August 2017 - 92
Shopper Marketing - August 2017 - 93
Shopper Marketing - August 2017 - 94
Shopper Marketing - August 2017 - 95
Shopper Marketing - August 2017 - 96
Shopper Marketing - August 2017 - 97
Shopper Marketing - August 2017 - 98
Shopper Marketing - August 2017 - 99
Shopper Marketing - August 2017 - 100
Shopper Marketing - August 2017 - 101
Shopper Marketing - August 2017 - 102
Shopper Marketing - August 2017 - 103
Shopper Marketing - August 2017 - 104
Shopper Marketing - August 2017 - 105
Shopper Marketing - August 2017 - 106
Shopper Marketing - August 2017 - 107
Shopper Marketing - August 2017 - 108
Shopper Marketing - August 2017 - 109
Shopper Marketing - August 2017 - 110
Shopper Marketing - August 2017 - 111
Shopper Marketing - August 2017 - 112
Shopper Marketing - August 2017 - 113
Shopper Marketing - August 2017 - 114
Shopper Marketing - August 2017 - 115
Shopper Marketing - August 2017 - 116
Shopper Marketing - August 2017 - 117
Shopper Marketing - August 2017 - 118
Shopper Marketing - August 2017 - 119
Shopper Marketing - August 2017 - 120
Shopper Marketing - August 2017 - 121
Shopper Marketing - August 2017 - 122
Shopper Marketing - August 2017 - 123
Shopper Marketing - August 2017 - 124
Shopper Marketing - August 2017 - 125
Shopper Marketing - August 2017 - 126
Shopper Marketing - August 2017 - 127
Shopper Marketing - August 2017 - 128
Shopper Marketing - August 2017 - 129
Shopper Marketing - August 2017 - 130
Shopper Marketing - August 2017 - 131
Shopper Marketing - August 2017 - 132
Shopper Marketing - August 2017 - 133
Shopper Marketing - August 2017 - 134
Shopper Marketing - August 2017 - 135
Shopper Marketing - August 2017 - 136
Shopper Marketing - August 2017 - 137
Shopper Marketing - August 2017 - 138
Shopper Marketing - August 2017 - 139
Shopper Marketing - August 2017 - 140
Shopper Marketing - August 2017 - 141
Shopper Marketing - August 2017 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com