Shopper Marketing - August 2017 - 20

PROGRAMS

Mars	Agency	Brings	
Shopper	Marketing	to	
Life	for	College	Students
By Erika Flynn

detroit - The Mars Agency is in its second
year of a five-year partnership with the College for Creative Studies (CCS), a highly acclaimed design school in Detroit. The shopper
marketing agency has joined forces with CCS's
advertising department to offer Cross
Stitch Creative, a
real-world internship program for
students.
Each semester, a
group of CCS students (including
designers, photographers and illustrators) are chosen
from a pool of applicants. During a
15-week program,
they experience a
variety of lectures,
field exercises and rapid ideation sessions
and ultimately take part in projects, working
alongside Mars teams to solve real challenges
for the agency's clients, including Walmart
and Campbell Soup Co./Pepperidge Farm, as
well as for local community initiatives such as
20

y SHOPPER MARKETING AUGUST 2017

Motor City Brewing Works and The Soulfull
Project.
Throughout the program, students learn
about shopper platforms, consumer promotions, content development and marketing

initiatives focused on business growth. "Our
goal was to create an agency within the college that is powered by both," says Rob Rivenburgh, The Mars Agency CEO. "It's a real world
agency where we integrated Mars creative
staff and planning staff with the students." A



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
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