Shopper Marketing - August 2017 - 142

ph (773) 992-4450 * fx (773) 992-4455
P2PI.org

8550 W. Bryn Mawr Ave., Ste. 200
Chicago, IL 60631

Contacts
Executive Director & CEO
Mike McMahon (773) 249-6778
Managing Director, Content &
Editorial
Bill Schober (773) 992-4430
Managing Director, Community
Development
Steve Frenda (773) 992-4461
Managing Director, Strategy for
the Member Development Team
Joan Driggs (224) 632-8211

Events
Sept. 26-28, Path to Purchase Expo (P2PX)
Donald E. Stephens Convention Center * Rosemont, IL * Path2PurchaseExpo.com
A solution-driven conference and trade show empowering those who execute marketing and
sales strategy along the path to purchase.

Sept. 26, Women of Excellence
Donald E. Stephens Convention Center * Rosemont, IL
path2purchaseexpo.com/networking-events
An annual award, endorsed by the Network of Executive Women, honoring four female
professionals for their involvement in influencing shoppers along the path to purchase.
Awards are given in four areas: collaboration, innovation, leadership and rising star.

Sept. 27, Design of the Times
Donald E. Stephens Convention Center * Rosemont, IL * DOT-awards.com
The leading industry awards competition and ceremony held in conjunction with the Path
to Purchase Expo that celebrates the most effective in-store displays and digital activation
tactics and recognizes their critical role in any successful shopper marketing initiative.

Director, Member Development
Patrick Hare (773) 992-4465

Oct. 17-18, TransparencyIQ
Chicago, IL * p2pi.org/transparencyiq

Managing Director & Publisher
Albert Guffanti (973) 459-2824

The only conference focused on helping CPG brand manufacturers, retailers, government
officials and educational leaders build consumer trust and brand loyalty through the
adoption of product transparency initiatives.

Director of Education
Ronit Lawlor (773) 992-4415

Throughout 2017, Path to Purchase Leadership University
p2pi.org/leadershipu

Manager, Member Services
Stacy Stiglic (773) 992-4414
Associate Director, Content
Patrycja Malinowska (773) 992-4435

Professional development courses for shopper marketing executives. Attend online or
in-person courses. See the website for a full schedule and course catalog.

Throughout 2017, I-Seminars
p2pi.org/iseminars
Industry webinar presentations. See the website for topics and schedules.


http://www.P2PI.org http://www.Path2PurchaseExpo.com http://www.path2purchaseexpo.com/networking-events http://www.DOT-awards.com http://www.p2pi.org/transparencyiq http://www.p2pi.org/leadershipu http://www.p2pi.org/iseminars

Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
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