Shopper Marketing - August 2017 - 141

MOST READ on P2PI.org
Mars Redesigns Checkout at Jewel-Osco

Mars Inc. used shopper research to help Albertsons
Cos.' Jewel-Osco redesign its checkout section to ease
shopper anxiety and encourage impulse buys.

Aldi Gets a New Look

Discount grocer Aldi is spearheading a $1.6 billion
initiative to remodel and expand more than 1,300 of its
U.S. stores by 2020.

The Future of the Retail Store

Everything about physical retail must change, according
to a keynote presentation at the Shopper Marketing
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Retail Intimacy 2.0: Winning at Kroger.com

Kroger's e-commerce operation is being fueled by the retailer's
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Amazon vs. Walmart

Walmart and Amazon have long been pitted against each other,
but the latter's industry-shaking plans to purchase Whole Foods
for $13.7 billion have put the two retail giants on a direct collision
course.

Who's Who in Digital Marketing to Shoppers 2017

Shopper Marketing's fifth annual report recognizes more than 150
brand and retail executives who are making notable contributions
in the area of digital shopper marketing.

Members: Do You Need Site Help or Access?

As a member of the Path to Purchase Institute, your company has access to
the more than 100,000 images and 14,000 articles available on P2PI.org. Call
Stacy Stiglic at (773) 992-4414 and she can set up your account in just a few
minutes. Stacy can also field any of your P2PI.org-related questions.

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Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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