Shopper Marketing - August 2017 - 141
MOST READ on P2PI.org
Mars Redesigns Checkout at Jewel-Osco
Mars Inc. used shopper research to help Albertsons
Cos.' Jewel-Osco redesign its checkout section to ease
shopper anxiety and encourage impulse buys.
Aldi Gets a New Look
Discount grocer Aldi is spearheading a $1.6 billion
initiative to remodel and expand more than 1,300 of its
U.S. stores by 2020.
The Future of the Retail Store
Everything about physical retail must change, according
to a keynote presentation at the Shopper Marketing
Summit by consumer futurist and founder of Retail
Prophet Doug Stephens.
MUST READS on P2PI.org
Retail Intimacy 2.0: Winning at Kroger.com
Kroger's e-commerce operation is being fueled by the retailer's
strength in loyalty and merchandising - and marketers are
jumping on board.
Amazon vs. Walmart
Walmart and Amazon have long been pitted against each other,
but the latter's industry-shaking plans to purchase Whole Foods
for $13.7 billion have put the two retail giants on a direct collision
Who's Who in Digital Marketing to Shoppers 2017
Shopper Marketing's fifth annual report recognizes more than 150
brand and retail executives who are making notable contributions
in the area of digital shopper marketing.
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