Shopper Marketing - August 2017 - 139
A Newsletter for Members of the Path to Purchase Institute
P2PI.org * August 2017
A SUPPLEMENT TO
P2PX Co-Chairs Emphasize 'Community'
Marketing executives from seven Path to Purchase Institute member companies are
serving as co-chairs for the 2017 Path to Purchase Expo, which takes place Sept. 2628 in Rosemont, Illinois. In addition to being general ambassadors and participating
in a ribbon-cutting ceremony at the event, we asked the co-chairs to spend a little time
talking to us about what P2PX means to them and their organizations.
A recurring theme in our conversations with them is the community, the connections and the relationships that P2PX facilitates. Here is some of what they had to say:
"P2PX enables me to make real
connections that result in real business
opportunities," says Linda Crowder of
"P2PX facilitates relationship building,"
says Sue Barkalow of Mars Chocolate.
"Some of the connections I've made
have helped me gain recognition for my
team as well as further my involvement
as a leader in shopper marketing."
"The sense of community at P2PX is
incredibly encouraging," says Rafael
Defaria of Procter & Gamble. "It's a
fairly big industry and this is the one
place where we connect."
"All the heads of shopper marketing
are typically at P2PX. Sometimes it's
difficult to engage via email - at the
event it's easier to solidify a partnership
program," says Jen Reiner of Del Monte
Foods. "There's a lot of value in staying
connected with peers in the industry.
It's a great way to continue building
"For senior-level roles, P2PX is more
about connections with people going
through similar challenges," says Liz
Mayer of J.M. Smucker Co.
"On a number of occasions I've been
able to follow up on a connection I made
at P2PX to just talk about the discipline,"
says Bob Waibel of Conagra Brands.
2017 P2PX Co-Chairs
(Pictured below from left to right)
Linda Crowder, Senior Director, Peapod
Interactive, Ahold Delhaize
Sue Barkalow, Director of Shopper
Marketing, Mars Chocolate
Rafael Defaria, Shopper Marketing
Manager, Walgreens, Procter & Gamble
Jen Reiner, Senior Director,
Omnichannel Marketing, Del Monte
Liz Mayer, Director, Shopper Marketing,
J.M. Smucker Co.
Bob Waibel, Senior Director, Shopper
Marketing, Conagra Brands
Nicole Pavlica, Senior Brand Shopper
Marketing Manager, Sargento Foods
"I enjoy connecting with our agency
partners at the seminars and talking
about what we learn and how it's
immediately actionable," says Nicole
Pavlica of Sargento Foods.
P2PI FAST FACTS
P2PI Women of Excellence
Nominate an influential female
industry executive for her
outstanding efforts collaborating, leading,
innovating or becoming a "rising star."
Nominations open through Aug. 11 at
P2PX Registration Open
Pinterest, CVS and WSL
Strategic Retail are on deck for keynote
presentations at the upcoming Path to
Purchase Expo, Sept. 26-28 in Chicago.
Check out the complete agenda and
speaker lineup at path2purchaseexpo.com.
Design of the Times Awards
Reception & Ceremony
The 2017 winners will be announced
live from the P2PX stage on Sept. 27.
Purchase tickets when you register
for P2PX at path2purchaseexpo.com.