Shopper Marketing - August 2017 - 13
analytic companies to coordinate decision making, align
organizations around what's happening with their business, pinpoint performance drivers, and identify actions to
Bazaarvoice Unveils Brand Edge: Bazaarvoice, Austin,
Texas, launched a service called Bazaarvoice Brand Edge
to enable brand marketers to collect consumer-generated content and distribute it to retail e-commerce sites in
the Bazaarvoice network. Clients can use Brand Edge to
position influential ratings and reviews in front of shoppers in the retail channel. It can also help brands boost
consideration and sales, successfully launch new products and hear customer feedback. All review content
generated through Brand Edge will undergo Bazaarvoice's moderation and advanced filters to ensure quality and authenticity standards before being distributed
to retail sites.
Supremia Creates Packaging for Maker's Mark:
Supremia, Plainsboro, New Jersey, has developed a distinctive two-bottle gift pack featuring Beam Suntory
brands Maker's Mark and Maker's 46 bourbon whisky.
Created for a variety of holiday promotions, the package's rugged paperboard design recalls the manufacturer's iconic bourbon whisky bottles. Beam Suntory
challenged Supremia to develop a gift pack leveraging
the familiarity of its bourbon whisky label to promote its
newer, lesser-known premium product.
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AUGUST 2017 SHOPPER MARKETING y