Shopper Marketing - August 2017 - 128

Editorial Index Companies named in the editorial columns of this issue are listed below.
360 PR  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16
AccuWeather  .  .  .  .  .  .  .  .  .  .  .  .  . 110
Acuity Brands  .  .  .  .  .  .  .  .  .  .  .  .  . 110
Ahold Delhaize .  .  .  .  .  .  .  .  .  .  .  . 119
Albertsons  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 124
Amazon .com .  .  .  .1, 8, 16, 24, 111
Aptaris  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12
Associated Wholesale
Grocers .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12
Bazaarvoice .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13
Beam Suntory .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Edgewell Personal
Care .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 117, 118
Epsilon  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14
Estee Lauder  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114
Facebook  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 108

Mondelez International  .  .  .  . 119
Nielsen  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12
Nike  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8
Path to Purchase Institute  .  .  .101

Food Lion .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 76

PepsiCo/Frito-Lay
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 112, 116, 119

Foster Farms  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Placed Inc .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

Great Northern Instore .  .  .  .  . 112

Raley's .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 101

Grocery Manufacturers
Association  .  .  .  .  .  .  .  .  .  .  .  .  . 101

Sam's Club .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Harvest Hill Beverage Co .  .  .  . 14

Skype  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 108
Snap Inc .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

Hershey Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 101

Supremia  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Hostess Brands .  .  .  .  .  .  .  .  .  .  .  . 117

Swirl Networks Inc .  .  .  .  .  .  .  . 110

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114

Target  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16, 116

Johnson & Johnson .  .  .  .  .  .  .  .  . 90

Triad Retail Media  .  .  .  .  .  .  .  .  .  . 18

Kidz Bop .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

Tyson Foods  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

Conagra Brands  .  .  .  .  .  .  .  .  .  .  .  . 60

Kraft Heinz  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 119

Walgreens  .  .  .  .  .  .  .  .  .  .  .  . 117, 118

Coty .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

Label Insight  .  .  .  .  .  .  .  .  .  .  .  .  .  . 101

Walmart  .  .  .  .  .  .  .  .  .  .  . 16, 117, 118

CVS/pharmacy  .  .  .  .  .  .  .  .  .  .  .  .  . 46

Lego Group  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Warner Bros .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Del Monte  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 34

Mars Inc .  .  .  .  .  .  .  .  .  .  .  .  .  . 116, 124

Wendy's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

Dollar General  .  .  .  .  .  .  .  .  .  .  .  . 116

Mars Agency, The  .  .  .  .  .  .  .  .  .  . 20

Wet Shave Club  .  .  .  .  .  .  .  .  .  .  .  .  . 8

Dunnhumby  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

ModiFace Inc .  .  .  .  .  .  .  .  .  .  .  .  . 114

Whole Foods .  .  .  .  .  .  .  .  .  .  .  . 24, 29

Bemax .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12
Brand Connections  .  .  .  .  .  .  .  .  . 16
Catapult  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1, 24
College for Creative
Studies  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20

128

y SHOPPER MARKETING AUGUST 2017



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
Shopper Marketing - August 2017 - 12
Shopper Marketing - August 2017 - 13
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Shopper Marketing - August 2017 - 16
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Shopper Marketing - August 2017 - 18
Shopper Marketing - August 2017 - 19
Shopper Marketing - August 2017 - 20
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