Shopper Marketing - August 2017 - 122

PERSONNEL APPOINTMENTS

BRAND MARKETERS
Dr Pepper Snapple Group, Plano, Texas
Dr Pepper Snapple Group executive vice
president, human resources, Lain Hancock
was named chief executive officer for its
Bai Brands. He will take over leadership
from Bai founder Ben Weiss, who has left
the business. Hancock also held senior
leadership positions within the company's
supply chain organization, including
continuous improvement, manufacturing
and procurement.

General Mills, Minneapolis
Ivan Pollard, former senior vice president,
strategic marketing for Coca-Cola North
America, was named General Mills global
chief marketing officer. He reports to CEO
Jeff Harmening and is responsible for
marketing strategies, connections planning
and building organizational capabilities
worldwide.

Mars Inc., McLean, Virginia
Former Infosys president and head of
Americas Sandeep Dadlani was named
Mars chief digital officer, succeeding 26
year-veteran Vittorio Cretella. He will
be responsible for working with Mars'
global business segments to drive its
digital transformation agenda and deliver
effectiveness and efficiency to existing
technology platforms. Mars also named
former Marriott International senior vice
president of digital George Corbin to
the role of chief digital demand officer.

122

y SHOPPER MARKETING AUGUST 2017

Corbin is responsible for ensuring the Mars
e-commerce and digital businesses are an
integrated and seamless experience for
consumers.

RETAILERS
Ahold Delhaize, Zaandam, Netherlands
Nick Bertram, senior vice president of
merchandising at Ahold Delhaize's Ahold
USA, will become Giant-Carlisle president
in January 2018, following the retirement
of current president Tom Lenkevich at the
end of the year. Lenkevich has held the
role since 2014. Bertram joined Ahold USA
in 2013 and has more than 20 years of
retail experience.

Dollar General, Goodlettsville, Tennessee
Dollar General has named former Vitamin
Shoppe EVP and chief operating officer
Jason Reiser to replace retired chief
merchant James Thorpe. Former Subway
chief information and chief digital officer
Carman Wenkoff succeeded retiring chief
information officer Ryan Boone.

Office Depot, Boca Raton, Florida
Executive vice president and chief legal
officer Steve Calkins was named to the newly
created role of president, business solutions
division. EVP and chief operating officer Troy
Rice also was promoted to serve in a newly
created role as president, retail division.
Senior VP, e-commerce, Kevin Moffitt will
oversee e-commerce and all digital-related
activities as chief digital officer.



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
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