ACTIVATION GALLERY Summer Promotion Review PepsiCo's Lay's partnered with Dollar General for a "Summer Punch Up" campaign. Shoppers who purchase a bag of Lay's from May 22 to Aug. 20 receive a code on their receipt that they can enter through a promotional web page to have it applied to a digital punch card. Shoppers who fill a card with four punches receive a $5 store gift card. Completing a second punch card awards an H2O Go inflatable pool chair, and the third card earns a portable Bluetooth speaker. Mars Inc.'s M&M's gave Target a patriotic exclusive in advance of Memorial Day. In stores, exclusive peanut butter-flavored candies in red, white and blue shells were merchandised on custom case stacks outfitted with headers. 116 y SHOPPER MARKETING AUGUST 2017