Shopper Marketing - August 2017 - 114
has revamped its app
to be more personalized. Beyond a new
design and color
scheme, the app features enhanced search
capabilities that will
work toward delivering users more relevant products and searches based on their Enhanced
shopping habits and shopping history. Ibotta says in a news release that it ran
more than 1,700 usability tests on the back end to perfect the platform's relaunch.
On the front end, the design is aimed at being more user-friendly, changing to a vertical scroll vs. its previous horizontal scroll.
Estee Lauder announced it would be leveraging the augmented reality technology from
ModiFace Inc., Toronto, on its product pages at EsteeLauder.com. Consumers shopping
for lipstick and eyeshadow can have their face captured through the video webcam and
try on different shades on the product pages at EsteeLauder.com. ModiFace's "Face AI"
technology overlays shades, but it does so through facial-tracking technology that gives
the image texture and accurately maps the image to the contours of the user's eyes and
lips. The tracking measures skin features like spots and wrinkles, and it recognizes how a
head is posed. ModiFace
also recently announced
its new Light Field Rendering tool that adjusts
the image for lighting
conditions in the room.
For now, Estee Lauder will
leverage this technology
for its AR experience for
lipstick and eyeshadows. It will add more
y SHOPPER MARKETING AUGUST 2017