Shopper Marketing - August 2017 - 113
users with login information.
Great Northern is looking into opening
the app to some crowdsourcing options
to expand the app's reach mainly to assist
smaller clients who may not have a big field
team and want more than just what Great
Northern's field team can execute.
Mobile apps like Field Agent, Mobee and
Gigwalk leverage crowdsourcing to supply
brands with store audits.
"Again, it's all about meaningful data," Sabanosh says. "App survey results are accessible via a web-based platform. It seamlessly
can connect to a variety of business analytic
tools to provide dynamic, real-time reporting."
Three times a year the app is assessed and
Great Northern looks into new capabilities.
The display producer worked with a private
developer to create the initial framework,
but the tools are flexible to build additional
capabilities in-house, Sabanosh says.
"We feel this helps us provide better solutions for our customers," Sabanosh says.
"It shows we are forward-thinking, but it is
not just the technology, it is the actionable
information and insights it provides to help
develop engaging solutions."
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