Shopper Marketing - August 2017 - 108

SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail

SOCIAL

In June, Skype, which is part of Microsoft, pivoted to become a more
socially focused mobile platform,
much different than its days as a
pioneer in video calling. The Skype
mobile experience includes group
chats with personalized user colors,
emoticons and overlays that can be
used within messages, photos or
video calls from the phone. A feature in the app called "Highlights" is
a section for users to post pictures
or videos and socially share out
to contacts. A "Find" feature is the
search engine that looks for restaurants, recipes or a place for users to engage
with brands, such as bots to ask about products or for more information.
3-D
Spaces.

108

Becoming
more social.

Facebook launched a virtual reality application in its Oculus Store called Facebook
Spaces that brings the social experience into a 3-D realm. It's a virtual app in beta
for the Oculus Rift. Users first build an avatar
and then ask friends to join them in the virtual
world to hang out, chat, draw crude animations in the virtual space and hop around to
different 360-degree locations to explore together. Users can make a Facebook Messenger
video call from within the VR space, too. With
Facebook's AR platform and Apple's launch of
its ARkit for iOS, Tim Merel, managing director of Digi-Capital, which analyzes the
AR and VR space, estimates that VR will be a $60 billion business by 2021.

y SHOPPER MARKETING AUGUST 2017



Table of Contents for the Digital Edition of Shopper Marketing - August 2017

Contents
Shopper Marketing - August 2017 - Intro
Shopper Marketing - August 2017 - 1
Shopper Marketing - August 2017 - 2
Shopper Marketing - August 2017 - 3
Shopper Marketing - August 2017 - Contents
Shopper Marketing - August 2017 - 5
Shopper Marketing - August 2017 - 6
Shopper Marketing - August 2017 - 7
Shopper Marketing - August 2017 - 8
Shopper Marketing - August 2017 - 9
Shopper Marketing - August 2017 - 10
Shopper Marketing - August 2017 - 11
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