Shopper Marketing - July 2017 - 87

retailer's four-way racks outfitted with a side panel touting the
new flavor. M&M's even enables
impulse purchases of the caramel
candy in the personal care department, where custom shelf trays
command a dedicated endcap
outfitted with a header and accompanying floor cling.
The manufacturer's MyConfectionCorner.com website proclaims
that "now caramel is more fun

MEIJER

Multiple configurations of a custom pallet display adorned with
Walmart's blue "new" logo landed
the caramel candy both upfront
near checkout and further within
the store around the racetrack. The
displays are shoppable from all four
sides.
Heavily targeting shoppers waiting to check out, the brand also
commands upfront space on the

WALMART

JULY 2017 SHOPPER MARKETING y

87


http://www.MyConfectionCorner.com http://www.MyConfectionCorner.com

Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
Shopper Marketing - July 2017 - 29
Shopper Marketing - July 2017 - 30
Shopper Marketing - July 2017 - 31
Shopper Marketing - July 2017 - 32
Shopper Marketing - July 2017 - 33
Shopper Marketing - July 2017 - 34
Shopper Marketing - July 2017 - 35
Shopper Marketing - July 2017 - 36
Shopper Marketing - July 2017 - 37
Shopper Marketing - July 2017 - 38
Shopper Marketing - July 2017 - 39
Shopper Marketing - July 2017 - 40
Shopper Marketing - July 2017 - 41
Shopper Marketing - July 2017 - 42
Shopper Marketing - July 2017 - 43
Shopper Marketing - July 2017 - 44
Shopper Marketing - July 2017 - 45
Shopper Marketing - July 2017 - 46
Shopper Marketing - July 2017 - 47
Shopper Marketing - July 2017 - 48
Shopper Marketing - July 2017 - 49
Shopper Marketing - July 2017 - 50
Shopper Marketing - July 2017 - 51
Shopper Marketing - July 2017 - 52
Shopper Marketing - July 2017 - 53
Shopper Marketing - July 2017 - 54
Shopper Marketing - July 2017 - 55
Shopper Marketing - July 2017 - 56
Shopper Marketing - July 2017 - 57
Shopper Marketing - July 2017 - 58
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Shopper Marketing - July 2017 - 90
Shopper Marketing - July 2017 - 91
Shopper Marketing - July 2017 - 92
Shopper Marketing - July 2017 - 93
Shopper Marketing - July 2017 - 94
Shopper Marketing - July 2017 - 95
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