Shopper Marketing - July 2017 - 82
ACTIVATION GALLERY | RETAILER SPOTLIGHT
7-Eleven rolled out an exclusive "Strawberry Splash" flavor of
PepsiCo's new Gatorade Flow line in April. Price signs, storefront
banners and window posters spotlighted the new SKU.
7-Eleven partnered with Mars
Inc. to create a "caramel bar"
doughnut made with the
manufacturer's Twix candy bars.
y SHOPPER MARKETING JULY 2017