Shopper Marketing - July 2017 - 80

ACTIVATION GALLERY | RETAILER SPOTLIGHT

Kroger expanded on its annual New Year push
of natural and organic private label Simple
Truth with an omnichannel "Wellness Your
Way" campaign. In stores, shelf talkers (via
News America Marketing's SmartSource
program) and stanchion signs directed shoppers
to a web page operated by You Technology
that delivered more than $100 worth of coupons
for Simple Truth along with health-focused
SKUs from national brands. Some of the
displays encouraged shoppers to talk to store
pharmacists for health advice.

80

y SHOPPER MARKETING JULY 2017

Kroger used February's designation as American
Heart Month to promote services offered at store
pharmacies. In stores, floor clings (via News America
Marketing's SmartSource program) and stanchion
signs used a "Love Your Heart" message to encourage
shoppers to visit the pharmacy for cholesterol, blood
pressure and body mass index tests.



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
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Shopper Marketing - July 2017 - 38
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Shopper Marketing - July 2017 - 41
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Shopper Marketing - July 2017 - 43
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Shopper Marketing - July 2017 - 95
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