ACTIVATION GALLERY | RETAILER SPOTLIGHT Kroger expanded on its annual New Year push of natural and organic private label Simple Truth with an omnichannel "Wellness Your Way" campaign. In stores, shelf talkers (via News America Marketing's SmartSource program) and stanchion signs directed shoppers to a web page operated by You Technology that delivered more than $100 worth of coupons for Simple Truth along with health-focused SKUs from national brands. Some of the displays encouraged shoppers to talk to store pharmacists for health advice. 80 y SHOPPER MARKETING JULY 2017 Kroger used February's designation as American Heart Month to promote services offered at store pharmacies. In stores, floor clings (via News America Marketing's SmartSource program) and stanchion signs used a "Love Your Heart" message to encourage shoppers to visit the pharmacy for cholesterol, blood pressure and body mass index tests.