Shopper Marketing - July 2017 - 76
ACTIVATION GALLERY | RETAILER SPOTLIGHT
Originally outfitted with a 4-foot-tall razor, the
endcap that Harry's Inc. secured for its Target
launch has been updated to depict a life-size
vignette of a man shaving in his bathroom.
For the first time ever, Target decorated some of
its signature red shopping carts, which took on
the appearance of Mario "karts" as part of activity
tying in to Nintendo of America's launch of its
"Mario Kart 8 Deluxe" game.
y SHOPPER MARKETING JULY 2017