Shopper Marketing - July 2017 - 75
Procter & Gamble's Always enjoyed
secondary merchandising space via
endcaps spotlighting the brand's new
Always My Fit sizing chart for sanitary
pads. An electronic version of the chart
is available within Walmart's website.
Coca-Cola Co. added translucent panels to
the latest dump bins hitting Walmart for the
manufacturer's current iteration of its summertime
"Share a Coke" campaign. The panels let shoppers
get a better look at the bottle labels, while a price
header announces, "Names are back! Now with Last
New interactive touchscreens in select Walmart stores offer
what the mass merchant describes as an extended, curated
selection of online-only items across nearly 100 categories.
Shoppers can order products, pay with the rest of their
basket at checkout and pick up the items two days later.
JULY 2017 SHOPPER MARKETING y