Shopper Marketing - July 2017 - 74
Retailer Spotlight: Walmart Notables
Dr Pepper Snapple Group's Dr Pepper activated its promotional partnership with Warner Bros.'
"Wonder Woman" by deploying an animated standee resembling a movie theater screen in Action Alley.
The standee showcased the brand's promotional cans and employed rotating blades to flash between a
depiction of actress Gal Gadot as Wonder Woman and the brand's logo above a Fandango incentive: $5
toward a movie ticket with purchase of two participating 12-packs.
y SHOPPER MARKETING JULY 2017