Shopper Marketing - July 2017 - 61
Keeping Executives Up to Date on Shopper Marketing Trends
REGISTER FOR FREE!
Using Behavioral Economics
to Identify What Motivates
July 20, 2017, 1 p.m. CDT
Neil Gandhi, VP, Data Science, RevTrax
Jura Liaukonyte, M.A., Ph.D, Professor, Cornell University
Behavioral economics, the intersection of psychology and
economics, is broadly gaining ground in the business world.
Shoppers often make irrational decisions based on messaging
brands can control. We will discuss proven behavioral economic
methodologies and how they can be applied to digital tests to
uncover the most effective shopper motivators. These learnings
can be tied to specific audience segments and applied at scale
to increase shopper engagement online and in-store, making
national, shopper and trade promotions more impactful and
cost-effective. In this free seminar, you'll:
* Learn what behavioral economics is and why it is important.
* Learn how behavioral economics is used in the business world.
* Learn through an actual case study how brands can use
behavioral economics to influence a shopper's path to
purchase across audiences and channels.
Register today at p2pi.org/iseminars
Questions? Call Ann at (773) 992-4448