Shopper Marketing - July 2017 - 60
ACTIVATION GALLERY | P-O-P INTERNATIONAL
Cadbury Easter Egg Bag Station
ENTRANT: Megara, Victoria, Australia
CLIENT: Mondelez International, East Hanover,
AT A GLANCE: It is vital for Mondelez to capture
as much of the market as possible in the month
leading up to Easter. The aim was to increase
visibility of "Eggs in bags" in-store among the
congestion of all the other seasonal products.
Mondelez wanted shoppers to be able to spot this
unit, scan the various flavors and sizes of egg bags,
and navigate the unit as a one-stop destination for
Hasbro Europe, the Middle East and
ENTRANT: DisplayPlan, Hertfordshire, England
CLIENT: Hasbro UK, Uxbridge, England
AT A GLANCE: The goal was to make Hasbro's
franchise brands stand out in store by bringing
the brand's DNA to life through a stimulating
activation for shoppers and consumers alike.
Hasbro wanted to increase sales, consumer
engagement and brand consistency by
introducing a program to captivate and excite.
The display program needed to provide clear
navigation to the brand, while also drawing
the customers' attention to the products.
y SHOPPER MARKETING JULY 2017