Shopper Marketing - July 2017 - 58
The following is a glimpse into display activity occurring outside the U.S., as represented
by some of the 2017 Shop! Global Award winners. The seventh annual program
recognized excellence in P-O-P displays and marketing-at-retail activations among 2016
gold-winning displays from all association competitions around the globe.
KaDeWe - Innovating Evolution
ENTRANT: Cheil Germany, Hessen, Germany
CLIENT: Samsung Electronics, Hessen, Germany
AT A GLANCE: The objective of the campaign was to position Samsung
visibly during the 2015 IFA technology trade show, engage with
consumers and encourage fun with the story of evolution, and inspire
consumers to find out more at the KaDeWe department store in Berlin.
y SHOPPER MARKETING JULY 2017