Shopper Marketing - July 2017 - 56

SO-LO-MO CENTRAL

MOBILE

The McDonald's mobile app
is allowing mobile ordering
in select markets, with an eye
toward all U.S. restaurants by
the end of the year. The app
user can select items to order at
home or on the go, pay through
the smartphone, and then when
she checks in at the selected
location the order will begin to
be prepared. The shopper has
the option to pick up the order
curbside, inside the restaurant or in the driveMobile
thru.
ordering.

St. Louis-based Maritz Motivation Solutions, a provider of loyalty programs to
brands, announced a venture into the
receipt-capturing, mobile space by teaming with TPG Rewards Inc., New York,
which manages a receipt-scanning platform.
For Maritz, the partnership marries TPG's
receipt-capturing technology to the Maritz
LoyaltyNext platform that brands leverage to manage a loyalty program. It will
help clients with long-term loyalty program strategies for earning points on
Loyalty
purchases wherever they make them. Maritz also manages a wide range of
and receipts.
reward offerings from gift cards to travel and entertainment through e-commerce.

56

y SHOPPER MARKETING JULY 2017



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
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Shopper Marketing - July 2017 - 31
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Shopper Marketing - July 2017 - 33
Shopper Marketing - July 2017 - 34
Shopper Marketing - July 2017 - 35
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Shopper Marketing - July 2017 - 37
Shopper Marketing - July 2017 - 38
Shopper Marketing - July 2017 - 39
Shopper Marketing - July 2017 - 40
Shopper Marketing - July 2017 - 41
Shopper Marketing - July 2017 - 42
Shopper Marketing - July 2017 - 43
Shopper Marketing - July 2017 - 44
Shopper Marketing - July 2017 - 45
Shopper Marketing - July 2017 - 46
Shopper Marketing - July 2017 - 47
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Shopper Marketing - July 2017 - 51
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Shopper Marketing - July 2017 - 53
Shopper Marketing - July 2017 - 54
Shopper Marketing - July 2017 - 55
Shopper Marketing - July 2017 - 56
Shopper Marketing - July 2017 - 57
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Shopper Marketing - July 2017 - 94
Shopper Marketing - July 2017 - 95
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