Shopper Marketing - July 2017 - 54

SO-LO-MO CENTRAL

LOCAL

At the Shopper Marketing Summit in March,
Karen Sales, vice president of shopper marketing
at Albertsons Cos., and Liza Etu, senior shopper
marketing manager at Coca-Cola Co., presented
findings and a case study on a digital endcap that
began in three stores in 2014, rolled out to 250
stores in 2015 and then increased by 200 stores in
2016. The endcap consists of an interactive digital screen surrounded by Coke
product. Google Cloud technology powers the screen, which includes Google's
Eddystone wireless beacon for location-based abilities, delivering custom content
to a shopper's smartphone as they approach the screen. The content can be a
coupon or branded content.
Shopkick officially debuted Shopkick Grocery in April, the company's biggest launch
since its founding seven-plus years ago. The
usual in-store, rewards-style engagement
occurs here - but for more than 37,000 grocers nationwide, including Kroger, Publix,
Safeway, Target and Walmart. Shoppers using the app receive "Kicks" or rewards when
they visit a store or engage with products
on the shelf. The reward points accrue toward free gift cards. Brands using Shopkick
Grocery include Ben & Jerry's, Coty, Dole,
Mentos, Purina and Sargento. Shoppers can
use the new feature to build a shopping list,
learn about new recipes and find out more
about brands by watching videos, flipping through lookbooks or downloading offers.
Grocery

rewards.

54

y SHOPPER MARKETING JULY 2017

Digital
screen on
endcap.



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
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Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
Shopper Marketing - July 2017 - 29
Shopper Marketing - July 2017 - 30
Shopper Marketing - July 2017 - 31
Shopper Marketing - July 2017 - 32
Shopper Marketing - July 2017 - 33
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Shopper Marketing - July 2017 - 35
Shopper Marketing - July 2017 - 36
Shopper Marketing - July 2017 - 37
Shopper Marketing - July 2017 - 38
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Shopper Marketing - July 2017 - 40
Shopper Marketing - July 2017 - 41
Shopper Marketing - July 2017 - 42
Shopper Marketing - July 2017 - 43
Shopper Marketing - July 2017 - 44
Shopper Marketing - July 2017 - 45
Shopper Marketing - July 2017 - 46
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Shopper Marketing - July 2017 - 49
Shopper Marketing - July 2017 - 50
Shopper Marketing - July 2017 - 51
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Shopper Marketing - July 2017 - 53
Shopper Marketing - July 2017 - 54
Shopper Marketing - July 2017 - 55
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Shopper Marketing - July 2017 - 94
Shopper Marketing - July 2017 - 95
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