Shopper Marketing - July 2017 - 50

OMA AWARDS

Creative Award

TEMPORARY

WANDEROOT TEMPORARY TASTING STATION
ENTRANT: Artisan Complete Limited, Markham, Ontario
CLIENT: Molson Coors Canada, Montreal
RICCI: Launching a brand requires a big, bold presentation to make shoppers stop - and in this
case taste this Craft Cider by Molson for the Canadian market. The tasting station only needs some
podiums, ice and plastic cups to make it come to life, but the most spectacular part is the apple and
tree imagery in the center. I am hard-pressed to recall ever seeing a more colorful, 3-D projecting
image using just corrugate, creative cutting and placement to achieve this kind of impact. My one minor
complaint is that the center apple tree isn't in full color to simulate the trees on the product cans so
one image supports the other. Ultimately success will be in the tasting, but this certainly should get
shoppers to stop for a sip or two.
50

y SHOPPER MARKETING JULY 2017



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
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Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
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Shopper Marketing - July 2017 - 38
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Shopper Marketing - July 2017 - 41
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Shopper Marketing - July 2017 - 43
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Shopper Marketing - July 2017 - 49
Shopper Marketing - July 2017 - 50
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Shopper Marketing - July 2017 - 95
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