Shopper Marketing - July 2017 - 5

July 2017

SPECIAL REPORTS
38 Marketing to Home
Improvement Shoppers
Operating in our tech-laden world,
marketers see hardware stores and
home centers as rapidly changing but
opportunity-rich environments.

44 OMA Award Winners

We showcase the 2017 Display of the
Year, Budget Award and Creative Award
winners from Shop!'s Outstanding
Merchandising Achievement awards
competition. Shopper Marketing Hall of
Famer Joe Ricci provides commentary.

CONTENTS

58 Activation Gallery:
P-O-P International
72 Ricci at Retail

Joe spotlights ...
n	 Tostitos
n	 Pepsi and Tostitos
n	 Budweiser/Bud Light and Nabisco

74 Activation Gallery:
Retailer Spotlight
n	
n	
n	
n	

Walmart Notables
Target Notables
Kroger Notables
7-Eleven Notables

84 Personnel
Appointments

86 Institute Strategist

52 So-Lo-Mo Central

A roundup of social, local and mobile
marketing activity at retail from:
n	 Colgate-Palmolive
n	 PepsiCo/Frito-Lay
n	 Facebook
n	 Albertsons and Coca-Cola
n	 Shopkick
n	 UPS and Zebra Technologies
n	 Mobiquity Networks and LiveRamp
n	 McDonald's
n	 Maritz Motivation Solutions
and TPG Rewards
Spotlight on four
retailers, Page 74

As Mars Inc.'s caramel-filled M&M's
hit shelves, the manufacturer focused
heavily on mass merchants, giving
Meijer an early launch window and
Walmart an extensive P-O-P program.



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
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Shopper Marketing - July 2017 - 16
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