Shopper Marketing - July 2017 - 27

What is on the agenda for the July 25-26
meeting in Chicago?
HARE: We are in the process of finalizing the
agenda and speakers. These are the four topic
areas we are planning to address: metrics for
ROI on merchandising and display; case study
successes and failures; how to break down
merchandising and marketing silos at retail;
and the restructuring of retail and what is "in
store" for the future.
If someone wants to be a part of that
meeting, what do they need to do?

ALCON
* Magali Castillo, Shopper
Marketing Manager, Food &
Drug
* Ashley Olson, Manager,
Displays & Special Packs
BARILLA AMERICA
* Charlie DiGregorio, Packaging
Engineer
* Kimberly Humann, Manager,
Shopper Marketing
* Debbie Zefting, Director,
Shopper Strategy and
Engagement
BAYER HEALTHCARE
* Peter Davidson, Senior
Manager, Visual
Merchandising
* Michele Smith, Senior
Manager, Visual
Merchandising

HARE: For brands and retailers, the FME mem-

bership fee is $700 per year, which covers the
entry fee and all meals for up to three people
at two meetings annually. Solution providers
and suppliers pay a different membership
fee. Please contact me if you are interested or
SM
have any questions.
Patrick Hare is director, member development,
at the Path to Purchase institute. While working at
Kraft Foods in 2009, he was inducted into the Shopper Marketing Hall of Fame. He can be reached at
phare@ensembleiq.com or (773) 992-4465.

BEIERSDORF
* Kristine Koehler,
Merchandising Manager

DURACELL
* Joe Cerone, Team Leader, NA
Merchandising

CENTRAL GARDEN & PET
* Kimberly Miller, Customer
Marketing Manager

EDGEWELL PERSONAL CARE
* Natalie Paniccia-Mallone,
Merchandising & Display
Manager, Wet Shave

* Roger Mosshart, VP, Retail
Sales & Service
COCA-COLA CO.
* Karyn Froseth, Group Director,
CCNA Shopper Science &
Design
* Susan Lazaro, Director,
Merchandising Excellence
* Richard Staten, Director,
Marketing
CRAYOLA
* Beth Ondush, Manager,
Merchandising

* Jonathan Rhyan, Senior
Shopper Marketing Manager,
Suncare
* Beth St. Raymond, Director,
Shopper Marketing &
Merchandising and Display
EXCEL DISPLAYS &
PACKAGING
* Brian Hutchinson, VP, Shopper
Marketing & Insights
* Bryan Perry, SVP Sales & GM
Bentonville Operations

* Rick Stringer, VP of Customer
Solutions

GENERAL MILLS
* Bob Myers, Director, In-Store
Design & Strategic Events

DAS COMPANIES
* Derek Lehman, Director,
Channel & Shopper Marketing

* Jolene Panciocco, Manager,
Strategic Events
(continued)
JULY 2017 SHOPPER MARKETING y

27



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
Shopper Marketing - July 2017 - 29
Shopper Marketing - July 2017 - 30
Shopper Marketing - July 2017 - 31
Shopper Marketing - July 2017 - 32
Shopper Marketing - July 2017 - 33
Shopper Marketing - July 2017 - 34
Shopper Marketing - July 2017 - 35
Shopper Marketing - July 2017 - 36
Shopper Marketing - July 2017 - 37
Shopper Marketing - July 2017 - 38
Shopper Marketing - July 2017 - 39
Shopper Marketing - July 2017 - 40
Shopper Marketing - July 2017 - 41
Shopper Marketing - July 2017 - 42
Shopper Marketing - July 2017 - 43
Shopper Marketing - July 2017 - 44
Shopper Marketing - July 2017 - 45
Shopper Marketing - July 2017 - 46
Shopper Marketing - July 2017 - 47
Shopper Marketing - July 2017 - 48
Shopper Marketing - July 2017 - 49
Shopper Marketing - July 2017 - 50
Shopper Marketing - July 2017 - 51
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Shopper Marketing - July 2017 - 53
Shopper Marketing - July 2017 - 54
Shopper Marketing - July 2017 - 55
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Shopper Marketing - July 2017 - 95
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