Shopper Marketing - July 2017 - 26

PROGRAMS

Q&A Patrick Hare
with

What is the Forum
of Merchandising
Executives (FME)?
HARE: The Path to Purchase Institute has assembled a biannual gathering
of industry leaders to explore best practices, key issues and current
obstacles to creating, distributing and measuring merchandising - as well as to explore
the future of merchandising and the shopping
experience. The goal of this group is to drive
debate, discussion and learning in a one-toone environment to advance the members'
knowledge, enhance their relationships and
shape the future of the industry. The retail
landscape is changing, and changing rapidly.
Merchandising or in-store activation is vital
to the success of the vast majority of shopper
marketing and promotional initiatives.
Who are the FME's members? Are there
roles for brands, retailers and solution
providers?
HARE: There is absolutely a role for everyone
in the merchandising ecosystem to participate. We have a robust membership comprised of industry leaders from leading retailers, solution providers, POS manufacturers
26

y SHOPPER MARKETING JULY 2017

and brands. For instance, we have directors of
visual merchandising; leaders in display and
special packs; VPs of operations; merchandising leadership from retailers; and directors of
retail innovation.
Are there speakers at FME events? If so,
how do they secure speaking spots?
HARE: Our speakers are a combination of
guest lecturers and FME members. We follow a
format of 19-minute "Lightning Lecture" presentations that are an instrumental format used
to explore critical industry topics. Members of
the FME provide suggestions for topics they
feel are the most critical, the most important or
the most compelling. Members review these
recommendations to help develop content
and discussion points. League members are
invited to submit a presentation proposal for
any of the topics to present at the upcoming
meeting. Small breakout discussions supplement the learning and interaction surrounding
the chosen topics for a given meeting.
FME meeting agendas include powerful
introductions and connections, access to
key business contacts, strategic discussions
on the future of the industry, and advance
knowledge of research, trends and best practices that will help your business grow.



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
Shopper Marketing - July 2017 - 29
Shopper Marketing - July 2017 - 30
Shopper Marketing - July 2017 - 31
Shopper Marketing - July 2017 - 32
Shopper Marketing - July 2017 - 33
Shopper Marketing - July 2017 - 34
Shopper Marketing - July 2017 - 35
Shopper Marketing - July 2017 - 36
Shopper Marketing - July 2017 - 37
Shopper Marketing - July 2017 - 38
Shopper Marketing - July 2017 - 39
Shopper Marketing - July 2017 - 40
Shopper Marketing - July 2017 - 41
Shopper Marketing - July 2017 - 42
Shopper Marketing - July 2017 - 43
Shopper Marketing - July 2017 - 44
Shopper Marketing - July 2017 - 45
Shopper Marketing - July 2017 - 46
Shopper Marketing - July 2017 - 47
Shopper Marketing - July 2017 - 48
Shopper Marketing - July 2017 - 49
Shopper Marketing - July 2017 - 50
Shopper Marketing - July 2017 - 51
Shopper Marketing - July 2017 - 52
Shopper Marketing - July 2017 - 53
Shopper Marketing - July 2017 - 54
Shopper Marketing - July 2017 - 55
Shopper Marketing - July 2017 - 56
Shopper Marketing - July 2017 - 57
Shopper Marketing - July 2017 - 58
Shopper Marketing - July 2017 - 59
Shopper Marketing - July 2017 - 60
Shopper Marketing - July 2017 - 61
Shopper Marketing - July 2017 - 62
Shopper Marketing - July 2017 - 63
Shopper Marketing - July 2017 - 64
Shopper Marketing - July 2017 - 65
Shopper Marketing - July 2017 - 66
Shopper Marketing - July 2017 - 67
Shopper Marketing - July 2017 - 68
Shopper Marketing - July 2017 - 69
Shopper Marketing - July 2017 - 70
Shopper Marketing - July 2017 - 71
Shopper Marketing - July 2017 - 72
Shopper Marketing - July 2017 - 73
Shopper Marketing - July 2017 - 74
Shopper Marketing - July 2017 - 75
Shopper Marketing - July 2017 - 76
Shopper Marketing - July 2017 - 77
Shopper Marketing - July 2017 - 78
Shopper Marketing - July 2017 - 79
Shopper Marketing - July 2017 - 80
Shopper Marketing - July 2017 - 81
Shopper Marketing - July 2017 - 82
Shopper Marketing - July 2017 - 83
Shopper Marketing - July 2017 - 84
Shopper Marketing - July 2017 - 85
Shopper Marketing - July 2017 - 86
Shopper Marketing - July 2017 - 87
Shopper Marketing - July 2017 - 88
Shopper Marketing - July 2017 - 89
Shopper Marketing - July 2017 - 90
Shopper Marketing - July 2017 - 91
Shopper Marketing - July 2017 - 92
Shopper Marketing - July 2017 - 93
Shopper Marketing - July 2017 - 94
Shopper Marketing - July 2017 - 95
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com