Shopper Marketing - July 2017 - 26
Q&A Patrick Hare
What is the Forum
HARE: The Path to Purchase Institute has assembled a biannual gathering
of industry leaders to explore best practices, key issues and current
obstacles to creating, distributing and measuring merchandising - as well as to explore
the future of merchandising and the shopping
experience. The goal of this group is to drive
debate, discussion and learning in a one-toone environment to advance the members'
knowledge, enhance their relationships and
shape the future of the industry. The retail
landscape is changing, and changing rapidly.
Merchandising or in-store activation is vital
to the success of the vast majority of shopper
marketing and promotional initiatives.
Who are the FME's members? Are there
roles for brands, retailers and solution
HARE: There is absolutely a role for everyone
in the merchandising ecosystem to participate. We have a robust membership comprised of industry leaders from leading retailers, solution providers, POS manufacturers
y SHOPPER MARKETING JULY 2017
and brands. For instance, we have directors of
visual merchandising; leaders in display and
special packs; VPs of operations; merchandising leadership from retailers; and directors of
Are there speakers at FME events? If so,
how do they secure speaking spots?
HARE: Our speakers are a combination of
guest lecturers and FME members. We follow a
format of 19-minute "Lightning Lecture" presentations that are an instrumental format used
to explore critical industry topics. Members of
the FME provide suggestions for topics they
feel are the most critical, the most important or
the most compelling. Members review these
recommendations to help develop content
and discussion points. League members are
invited to submit a presentation proposal for
any of the topics to present at the upcoming
meeting. Small breakout discussions supplement the learning and interaction surrounding
the chosen topics for a given meeting.
FME meeting agendas include powerful
introductions and connections, access to
key business contacts, strategic discussions
on the future of the industry, and advance
knowledge of research, trends and best practices that will help your business grow.