Shopper Marketing - July 2017 - 2
Pinterest, CVS to Present at P2PX
ChiCago - Pinterest and CVS Health executives are among the scheduled keynote
speakers for the Path to Purchase Expo, which
takes place Sept. 26-28 in Rosemont, Illinois.
On Sept. 27, Brian Monahan, head of vertical strategy at Pinterest, will discuss the social network's role on the path to purchase.
On Sept. 28, Norman de Greve, chief marketing officer at CVS Health, will take the
stage alongside Wendy Liebmann, chief
executive officer and chief shopper of WSL
Strategic Retail. They will discuss how digital has restructured retail.
The Path to Purchase Expo is an event of
the Path to Purchase Institute. For the complete agenda, visit Path2PurchaseExpo.com.
Registration Now Open: Registration is
open for the Path to Purchase Expo, the
leading conference and exposition for
brand manufacturers and retailers interested in marketing to shoppers, driving retail
traffic and closing sales.
To see the full agenda and speaker lineup
- and to register - visit Path2PurchaseExpo.
FOCUS: Home Im
Offer 'First Br
Sausage maker encourages
consumers to get a jump on grilling
as weather allows
By Nidhi Madhavan
Sheboygan FallS, WiS. - For bratwurst lovers in cert
markets, March can be a confusing month. Spri
temperatures make brief appearances but win
weather still abounds. "There's a collision of imp
tience and hope," says Marc Bennett, Johnsonvi
Sausage shopper marketing manager for the We
ern region, noting that even one sunny day can
cause for an outdoor celebration.
Armed with this insight, Johnsonville found a w
to "spark the season" - a term used for its off-seas