Shopper Marketing - July 2017 - 14

PROGRAMS

SOLUTION PROVIDER NEWS
VideoMining Debuts ShopperImpact Platform
VideoMining, State College, Pennsylvania, unveiled its
ShopperImpact product, which uses proprietary IoT
sensing devices called OmniSensR and patented machine learning and AI technologies to capture, analyze
and interpret big data on in-store shopper behavior
from a representative panel of stores. The platform offers account-specific activation at several retailers from
Ahold Delhaize to convenience-store chain Rutter's in
Pennsylvania. The products provide another opportunity for manufacturers to partner closely with retailers
and continually incorporate in-store behavior analytics into category management and shopper marketing
practices.
WS Packaging Upgrades Equipment and Tech: WS
Packaging Group, Green Bay, Wisconsin, has expanded
work capacity at its facilities as a result of a three-year
capital investment in equipment. The company can
complete client projects more quickly using the Mark
Andy Digital Series inkjet printing platform and HP Indigo digital presses. "Expanded capacity and reduced
lead time not only allow us to deliver jobs faster to our
customers but also enable us to help our customers
save money and boost productivity," WS Packaging CEO
Charlie Eitel said in a media release. The company has
also taken more steps to conserve and reduce waste, including the use of an LED light curing system and using
a bulb crusher to ensure safe disposal of spent lamps.
Videotel Digital Unveils 4K Signage Media Player:
Videotel Digital, Chula Vista, California, announced the
summer release of its VP90 4K/1080p digital signage
14

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Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
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Shopper Marketing - July 2017 - 14
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