Shopper Marketing - July 2017 - 10

DISTINGUISHED FACULTY
* Christopher Brace, Founder &
CEO, Syntegrate Consulting
* Rich Butwinick,
Owner/President,
MarketingLab/SellCheck
* Brian Cohen, EVP, Senior
Group Director & Head of
Digital Integration,
Catapult Marketing
* Sarah Gleason, Director,
OxfordSM
* Nick Jones, EVP, Global
Business Development &
Innovation, Arc Worldwide
* Lily Lev-Glick, Founder &
Chief Insights Officer,
Shopper Sense

* Wendy Liebmann, Founder,
CEO & Chief Shopper,
WSL Strategic Retail
* Stephen McGowan, Director,
Shopper Marketing,
Mondelez International
* Sarah Ortman, Associate
Director, National Shopper
Marketing, The Clorox Co.
* Julie Quick, SVP, Head
of Insights & Strategy,
Shoptology
* Michael Tilley, Associate
Director, Shopper Marketing
& Strategic Partnerships,
Mondelez International
* Scott Young, Global CEO,
PRS IN VIVO

INSTITUTE FACULTY
*Rick Abens, President,
Foresight ROI
* Kris Abrahamson, VP, Client
Leadership, The Mars Agency
* Neil Ackerman, Global
E-Commerce Director,
Mondelez International
* Courtney Jane Acuff,
VP of Product & Marketing,
ItemMaster
* Bill Akins, Chief Client Officer,
Rockfish Interactive
* Robin Alex, Senior Manager,
US Shopper Insights, Target
Team, The Hershey Co.
* Christopher Almeida, Senior
Director, Shopper Marketing &
Experience, CVS Health
* Gazmend Alushi,
Global Marketing Solutions,
Facebook
* Charlie Anderson, CEO,
Shoptology
10

* Keith Anderson, VP,
Strategy & Insights, Profitero
* John Anton, VP, General
Manager, Ace Business Unit,
Valspar Corporation
* Christian Ardito, Senior
Marketing Manager, Soup &
Broth Activation, Campbell
Soup/Pepperidge Farm
* Susan Barkalow, Director of
Shopper Marketing,
Mars Chocolate US
* Janet Barker-Evans, SVP,
Executive Creative Director,
Epsilon
* Kelly Bartell, Creative Director,
Catapult Marketing
* Gina Bates, Brand Manager,
eCommerce/Multi-Channel
Shopper Marketing,
Kimberly-Clark
* Ken Bausch, VP & GM,
NA Retail, World Kitchen

y SHOPPER MARKETING JULY 2017

* Bill Beck, Senior Director
of Marketing,
Whirlpool Corporation
* Michael Becker, Co-Founder,
Managing Partner & North
American CEO, mCordis
* Joe Beier, EVP, Shopper &
Retail Strategy, GfK
* Wendyjean Bennett, Senior
Director, Media & Experiential
Marketing, Tyson Foods
* Beck Besecker, Co-Founder &
CEO, Marxent Labs
* Geoffrey Betrus, Team Leader,
Johnson & Johnson
* Amit Bhardwaj, Senior
Director, Customer Loyalty,
Marsh Supermarkets
* Garrett Bluhm, E-Commerce
Director, Hylands
* Lisa Bradner, SVP, Head of
Commerce & Shopper Strategy,
Starcom MediaVest Group
* Elaine Bragg, VP, Executive
Creative Director, TPN
* Donna Bressler, Shopper
Marketing Senior Manager,
McCormick and Co.
* Jen Brevick, Director,
E-Commerce Licensed Goods,
The Coca-Cola Co.
* Greg Brewer, Managing
Director, Nestle-Purina
* Shaun Brown, SVP, CPG
& Digital Shopper Lead,
Momentum Worldwide
* Chris Bryson, Founder & CEO,
Unata
* Raymond Burke,
E.W. Kelley Professor of
Business Administration,
Indiana University
* John Burn, SVP, Cross-Cultural
Practice, Geometry Global

* Jack Burns, Corporate
Manager, Store Projects,
Ace Hardware
* Tony Bynum, Director,
Client Innovation & Program
Strategy, RTC
* Scott Caldwell, SVP, Walmart
& Sam's Club Team Leader,
Catapult Marketing
* David Cardona, Director of
Shopper Marketing, CAS &
Multi-Cultural Capabilities,
The Clorox Co.
* Emily Carpin, Commercial
Marketing Director, Bourbon
Portfolio, Beam Suntory
* Ken Cassar, Principal Analyst,
Slice Intelligence
* Anne Chambers, CEO,
Capre Group
* Greg Chambers, Group
Director, Digital Innovation,
The Coca-Cola Co.
* Oyvind Christensen, Founding
Partner, Flow Insights
* Shelley Christianson, Senior
Manager, Shopper Insights,
The Hershey Co.
* David Ciancio, Principal,
Peak Loyalty
* Dale Clark, Senior Director,
Sales Strategy & Shopper
Engagement, The Hershey Co.
* Bill Clifford, Chief Revenue
Officer, SessionM
* Norty Cohen, CEO,
Moosylvania Marketing
* Scott Cole, Principal
Consultant, Capre Group
* Cal Collier, Principal,
Capre Group
* Michelle Cote, VP, Data &
Insights, MyWebGrocer
* Beth Craig, Director, Insights,
Catapult Marketing

* Linda Crowder,
Director, Peapo
Ahold Delhaiz
* Jami Cuddy, Cu
Development M
Tyson Foods
* Sonia Dalvi, Sen
Manager, Shop
Chobani
* James Damian,
James Damian
Integration Se
* Marie-Agnes D
Director, Shopp
Center of Excell
Colgate-Palmo
* Sarah Davis, SV
Executive Creat
Catapult Mark
* Matty de Castro
Industry, CPG,
* Corbin DeRube
Shopper Marke
* Steve DeVore, P
TWINOAKS
* Tom Dolan, SVP
Solutions, Max
* Katherine Baile
Manager, Natio
Marketing, The
* Matt Dzarnows
Manager, Illino
* John Egan, Dire
Strategy, The C
* Sharon Eiswert
Brand Managem
Ahold Delhaiz
* Ross Ely, Presid
ProLogic Reta
* Debra Eskra, VP
IRi
* Liza Etu, Senior
Marketing Man
The Coca-Cola



Table of Contents for the Digital Edition of Shopper Marketing - July 2017

Contents
Shopper Marketing - July 2017 - Intro
Shopper Marketing - July 2017 - 1
Shopper Marketing - July 2017 - 2
Shopper Marketing - July 2017 - 3
Shopper Marketing - July 2017 - Contents
Shopper Marketing - July 2017 - 5
Shopper Marketing - July 2017 - 6
Shopper Marketing - July 2017 - 7
Shopper Marketing - July 2017 - 8
Shopper Marketing - July 2017 - 9
Shopper Marketing - July 2017 - 10
Shopper Marketing - July 2017 - 11
Shopper Marketing - July 2017 - 12
Shopper Marketing - July 2017 - 13
Shopper Marketing - July 2017 - 14
Shopper Marketing - July 2017 - 15
Shopper Marketing - July 2017 - 16
Shopper Marketing - July 2017 - 17
Shopper Marketing - July 2017 - 18
Shopper Marketing - July 2017 - 19
Shopper Marketing - July 2017 - 20
Shopper Marketing - July 2017 - 21
Shopper Marketing - July 2017 - 22
Shopper Marketing - July 2017 - 23
Shopper Marketing - July 2017 - 24
Shopper Marketing - July 2017 - 25
Shopper Marketing - July 2017 - 26
Shopper Marketing - July 2017 - 27
Shopper Marketing - July 2017 - 28
Shopper Marketing - July 2017 - 29
Shopper Marketing - July 2017 - 30
Shopper Marketing - July 2017 - 31
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