SO-LO-MO CENTRAL MOBILE Anheuser-Busch and its Michelob Ultra brand of beer - which has low calories and is marketed to consumers who live an active and healthy lifestyle - Alexa, launched a new "skill" for Amazon Alexa called "ULTRA 95" that provides conopen Ultra95. sumers at home with a dozen customized fitness workouts to stay in shape. The workouts are organized in three groups: strength (body and core workouts), conditioning (weight loss and cardio) and flexibility (yoga and stretching). Users of the skill must be 21 or older and activate the voice-activated Alexa skill. The audio workouts in the categories are intended to be quick workouts without the need of additional equipment. A-B worked with Rodale Inc. to access fitness experts and design the workouts. Ordering ahead. 68 y SHOPPER MARKETING JUNE 2017 Dunkin' Donuts has partnered with the Waze navigation mobile app to use its "Order Ahead" feature. Shoppers who are enrolled in the DD Perks rewards program can order their meal through Waze before even leaving the house and have it ready when they arrive at their chosen location. Waze offers mobile payment. Users go to the Waze app and type in "Dunkin' Donuts" in the search bar, and the app locates the nearest locations, giving the user a choice of a few nearby spots. After simply clicking the "Order Ahead" button, the user is taken through steps to customize their order from the Dunkin' Donuts menu, earn rewards points and send the order to the chosen location for pickup.