Shopper Marketing - June 2017 - 68

SO-LO-MO CENTRAL

MOBILE

Anheuser-Busch
and its Michelob Ultra
brand of beer - which
has low calories and is
marketed to consumers who live an active
and healthy lifestyle -
Alexa,
launched a new "skill" for Amazon Alexa called "ULTRA 95" that provides conopen
Ultra95.
sumers at home with a dozen customized fitness workouts to stay in shape.
The workouts are organized in three groups: strength (body and core workouts), conditioning (weight loss and cardio) and flexibility (yoga and stretching).
Users of the skill must be 21 or older and activate the voice-activated Alexa skill. The audio
workouts in the categories are intended to be quick workouts without the need of additional
equipment. A-B worked with Rodale Inc. to access fitness experts and design the workouts.

Ordering
ahead.

68

y SHOPPER MARKETING JUNE 2017

Dunkin' Donuts has partnered with the Waze
navigation mobile app to use its "Order Ahead"
feature. Shoppers who are enrolled in the DD
Perks rewards program can order their meal
through Waze before even leaving the house and
have it ready when they arrive at their chosen
location. Waze offers mobile payment. Users go
to the Waze app and type in "Dunkin' Donuts"
in the search bar, and the app locates the nearest locations, giving the user a choice of a few
nearby spots. After simply clicking the "Order
Ahead" button, the user is taken through steps to
customize their order from the Dunkin' Donuts
menu, earn rewards points and send the order to
the chosen location for pickup.



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
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