SO-LO-MO CENTRAL LOCAL Lowe's is testing augmented reality as an in-store navigation assistant on Tango-enabled phones. The "Lowe's Vision: In-Store Navigation" mobile app is piloting in two stores beginning in April - in Sunnyvale, California, and Lynwood, Washington. The indoor mapping app overlays turn-by-turn directions (similar to a GPS) for a Lowe's shopper, directing them right to the product on-shelf. The app also overlays images of products on shelves with detailed product info. The tech coming out of Lowe's Innovation Labs joins the Holoroom in-store concept, which uses augmented reality and virtual reality to enable shoppers to visualize appliances and home improvement projects in their actual homes. Store-level knowledge. 66 y SHOPPER MARKETING JUNE 2017 Augmented reaility experience.