Shopper Marketing - June 2017 - 65

Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine
years. Send comments and So-LoMo news to solomo@p2pi.org.

Brands like Duracell, Coca-Cola and Toyota have advertised on
the Reddit social network with banner ads as well as native and
promoted content. In an effort to get more advertising, Reddit updated its self-serve platform, which now offers brands an
easier interface. It also eliminated a pre-pay requirement; advertisers will be billed for ads after they're placed, and the revamped platform will afford them features they're used to
like dayparting and campaign scheduling. Another new
Easier
feature is an ability to run one campaign but use more
interface
for brands.
than one creative element within it.

Tom's of Maine, a subsidiary of Colgate-Palmolive, has launched a social campaign for recycling
broken or unused toys. The brand partnered with TerraCycle for the #LessWasteChallenge. On
the Tom's of Maine website, consumers download a free shipping label to be printed at home
and used to mail in the toys for recycling. The site also shared videos with tips on how to reduce
waste at home, and the
company promoted them
via social sites including
Facebook. Tom's of Maine
also wants the recycled
toys to help spur a larger
goal of families reducing
their household waste by 1
pound a week. Meanwhile,
Tom's of Maine has set a
goal to reach "zero waste
landfills by 2020" at
Recycling
its Maine facility.
for less
waste.

JUNE 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
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