Shopper Marketing - June 2017 - 64

SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail

SOCIAL

Improved
shopping
experience.

According to Instagram, approximately 80% of its users
follow a business account on the network. Armed with
that knowledge, Instagram in March rolled out an expanded
shopping experience, focusing mostly on apparel, jewelry and beauty
products. Instagram is opening up its shopping tools to more retailers following a November test with 20 retailers (again, more in the apparel area: J.
Crew, Kate Spade and Warby Parker) that employed "price tags" on images
that could be clicked for more information and an option to go buy the
item at the store's website. Tagging of items will be offered to retailers on Instagram, along
with a new ability to tag an item that a retailer posts from their iOS smartphone. The enhanced shopping will also lead to more insights, such as clicks on the "shop now" button that
sends shoppers to the retailer's online store.
Facebook enhanced its shopping features
by launching a new ad format called "collection" that is optimized for the mobile phone.
Brands can create a more immersive ad
using video and a collection of photos (up
to 50) to tell a fuller brand story or even pair
items around a season or shopper solution.
When an image is clicked, users are sent to
the brand's online store. Brands reportedly testing the new format
include Adidas, Michael Kors and
A collection
of images.
Tommy Hilfiger.

64

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
Shopper Marketing - June 2017 - 12
Shopper Marketing - June 2017 - 13
Shopper Marketing - June 2017 - 14
Shopper Marketing - June 2017 - 15
Shopper Marketing - June 2017 - 16
Shopper Marketing - June 2017 - 17
Shopper Marketing - June 2017 - 18
Shopper Marketing - June 2017 - 19
Shopper Marketing - June 2017 - 20
Shopper Marketing - June 2017 - 21
Shopper Marketing - June 2017 - 22
Shopper Marketing - June 2017 - 23
Shopper Marketing - June 2017 - 24
Shopper Marketing - June 2017 - 25
Shopper Marketing - June 2017 - 26
Shopper Marketing - June 2017 - 27
Shopper Marketing - June 2017 - 28
Shopper Marketing - June 2017 - 29
Shopper Marketing - June 2017 - 30
Shopper Marketing - June 2017 - 31
Shopper Marketing - June 2017 - 32
Shopper Marketing - June 2017 - 33
Shopper Marketing - June 2017 - 34
Shopper Marketing - June 2017 - 35
Shopper Marketing - June 2017 - 36
Shopper Marketing - June 2017 - 37
Shopper Marketing - June 2017 - 38
Shopper Marketing - June 2017 - 39
Shopper Marketing - June 2017 - 40
Shopper Marketing - June 2017 - 41
Shopper Marketing - June 2017 - 42
Shopper Marketing - June 2017 - 43
Shopper Marketing - June 2017 - 44
Shopper Marketing - June 2017 - 45
Shopper Marketing - June 2017 - 46
Shopper Marketing - June 2017 - 47
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Shopper Marketing - June 2017 - 49
Shopper Marketing - June 2017 - 50
Shopper Marketing - June 2017 - 51
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Shopper Marketing - June 2017 - 53
Shopper Marketing - June 2017 - 54
Shopper Marketing - June 2017 - 55
Shopper Marketing - June 2017 - 56
Shopper Marketing - June 2017 - 57
Shopper Marketing - June 2017 - 58
Shopper Marketing - June 2017 - 59
Shopper Marketing - June 2017 - 60
Shopper Marketing - June 2017 - 61
Shopper Marketing - June 2017 - 62
Shopper Marketing - June 2017 - 63
Shopper Marketing - June 2017 - 64
Shopper Marketing - June 2017 - 65
Shopper Marketing - June 2017 - 66
Shopper Marketing - June 2017 - 67
Shopper Marketing - June 2017 - 68
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Shopper Marketing - June 2017 - 70
Shopper Marketing - June 2017 - 71
Shopper Marketing - June 2017 - 72
Shopper Marketing - June 2017 - 73
Shopper Marketing - June 2017 - 74
Shopper Marketing - June 2017 - 75
Shopper Marketing - June 2017 - 76
Shopper Marketing - June 2017 - 77
Shopper Marketing - June 2017 - 78
Shopper Marketing - June 2017 - 79
Shopper Marketing - June 2017 - 80
Shopper Marketing - June 2017 - 81
Shopper Marketing - June 2017 - 82
Shopper Marketing - June 2017 - 83
Shopper Marketing - June 2017 - 84
Shopper Marketing - June 2017 - 85
Shopper Marketing - June 2017 - 86
Shopper Marketing - June 2017 - 87
Shopper Marketing - June 2017 - 88
Shopper Marketing - June 2017 - 89
Shopper Marketing - June 2017 - 90
Shopper Marketing - June 2017 - 91
Shopper Marketing - June 2017 - 92
Shopper Marketing - June 2017 - 93
Shopper Marketing - June 2017 - 94
Shopper Marketing - June 2017 - 95
Shopper Marketing - June 2017 - 96
Shopper Marketing - June 2017 - 97
Shopper Marketing - June 2017 - 98
Shopper Marketing - June 2017 - 99
Shopper Marketing - June 2017 - 100
Shopper Marketing - June 2017 - 101
Shopper Marketing - June 2017 - 102
Shopper Marketing - June 2017 - 103
Shopper Marketing - June 2017 - 104
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Shopper Marketing - June 2017 - 119
Shopper Marketing - June 2017 - 120
Shopper Marketing - June 2017 - 121
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Shopper Marketing - June 2017 - 131
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Shopper Marketing - June 2017 - 152
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http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
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http://www.nxtbook.com/nxtbooks/ptp/sm_201312
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http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
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http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com