Shopper Marketing - June 2017 - 62

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

TYSON FOODS
WENDYJEAN BENNETT,

Senior Director Media &
Experiential Marketing
Bennett leads a team consisting of consumer promotions,
shopper marketing and activation. The
group's work encompasses digital, print, instore, coupon and social influencer tactics.
KAREN DOAN,

Senior Shopper
Marketing Manager
Doan has more than 25 years
experience working in sales at
CPG companies like Unilever, Dole and Del
Monte. She has worked in shopper marketing for the past decade.

WAKEFERN FOOD

KAREN GOZZI, Vice President, Social

Media, Digital Advertising & Content
Creation
DONNA ZAMBO, Director,

Digital Commerce &
Innovation
Zambo heads up Wakefern's
ShopRite from Home online
grocery business and company insights and
analytics. Her responsibilities include oversight of ShopRite from Home operations and
product content, ShopRite Mobile Scan and
loyalty-card-data analytics.

WALGREENS
MARK ANGELONI, Senior Manager,

U

UBISOFT

PAUL AUDINO, Senior Manager,

Shopper Marketing

UNILEVER
DOUG STRATON, Vice President, Digital,

E-Commerce/Omnichannel, Data

62

W

y SHOPPER MARKETING JUNE 2017

Digital Commerce Strategic Planning &
Analysis
ADAM KMIEC,

Senior Director, Mobile,
Social, Content &
Performance Marketing
Kmiec leads the company's
strategy for how it delivers a customer-first
approach to digital marketing across mobile,
social, content and performance marketing.
From SEO and SEM to its award-winning mobile app, the team is at the forefront of creating innovative ways to drive a meaningful
return for the organization.



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
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Shopper Marketing - June 2017 - 7
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