Shopper Marketing - June 2017 - 60

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

S

SEVENTH GENERATION

SABRA DIPPING CO.

RYAN SAGHIR , Director, Digital

Marketing
See profile on Page 38

SC JOHNSON & SON
AMY DRAGLAND-JOHNSON,

Director, Shopper Marketing
Dragland-Johnson leads the
North America shopper marketing function for SC Johnson. The shopper marketing team partners
with their global brand teams to deliver
innovative, digital programming to their retailer customers and shoppers.

SCOTTS MIRACLE-GRO
KIP EDWARDSON,

Director of Digital
Marketing
Edwardson leads digital marketing for Scotts Miracle-Gro,
which has some of the most recognizable
brands in lawn and garden. His team is responsible for the execution of digital strategy across online campaigns including online
advertising, pay-per-click and search, landing
page development and reporting.

LYNNETTE MONTGOMERY,

Business Development
Leader, E-Commerce
With more than 18 years of
e-commerce and digital marketing experience for brands in both the
consumer product and retail sectors, Montgomery oversees the strategy, execution and
management of the e-commerce channel
for Seventh Generation.

SHERWIN-WILLIAMS
MEGHAN VICKERS, E-Business

Marketing Director

SOUTHEASTERN GROCERS
GEORGE SMITH, Director,

Digital Marketing and
Personalization
Smith manages all digital
channels for SEG. He oversaw
the digital communication of the largest
marketing campaign in SEG history, which
involved coordinating several different teams
to accomplish the creation of a new web
customer experience, personalization and
new mobile apps.

STANLEY BLACK & DECKER
ROBERT ROSS, Vice President, Digital

Product Innovation & Marketing

60

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
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http://www.nxtbookMEDIA.com