Shopper Marketing - June 2017 - 60
WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS
SABRA DIPPING CO.
RYAN SAGHIR , Director, Digital
See profile on Page 38
SC JOHNSON & SON
Director, Shopper Marketing
Dragland-Johnson leads the
North America shopper marketing function for SC Johnson. The shopper marketing team partners
with their global brand teams to deliver
innovative, digital programming to their retailer customers and shoppers.
Director of Digital
Edwardson leads digital marketing for Scotts Miracle-Gro,
which has some of the most recognizable
brands in lawn and garden. His team is responsible for the execution of digital strategy across online campaigns including online
advertising, pay-per-click and search, landing
page development and reporting.
With more than 18 years of
e-commerce and digital marketing experience for brands in both the
consumer product and retail sectors, Montgomery oversees the strategy, execution and
management of the e-commerce channel
for Seventh Generation.
MEGHAN VICKERS, E-Business
GEORGE SMITH, Director,
Digital Marketing and
Smith manages all digital
channels for SEG. He oversaw
the digital communication of the largest
marketing campaign in SEG history, which
involved coordinating several different teams
to accomplish the creation of a new web
customer experience, personalization and
new mobile apps.
STANLEY BLACK & DECKER
ROBERT ROSS, Vice President, Digital
Product Innovation & Marketing
y SHOPPER MARKETING JUNE 2017