Shopper Marketing - June 2017 - 58

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

PINNACLE FOODS
ERIC RUDOLPH, Director,

Club & E-Commerce
Rudolph's objective is to drive
Pinnacle's portfolio and customer strategies using the ecommerce platforms to capture consumers
throughout the path-to-purchase process.

PROCTER & GAMBLE
JORDAN DENTON,

Shopper Insights Senior
Manager, NA, E-Commerce
Denton uncovers and activates powerful shopper and
user experience insights that drive strategy,
deliver breakthrough shopping experiences
and optimize initiatives for CPG at the largest
e-commerce retailers in the industry.
ASHLEY DIAMOND, E-Commerce

Customer Team Leader
BRUCE LUX, Global Digital &

E-Commerce Marketing Leader
JASON PARTIN, A ssociate Brand

Director, E-Commerce & Shopper
Marketing

R

RB

MARK SORRENTINO,

Head of Shopper Marketing
Sorrentino has 20 years of experience in the CPG industry,
and 10 years focused on shopper marketing. He currently leads all shopper
marketing efforts for Lysol, Airwick, Mucinex
and Airborne, while also leading digital
marketing efforts as part of the company's
overall integration activation plans for its top
customers.

ROBERT BOSCH
SONESH SHAH,

Director of E-Commerce,
Digital Marketing and IoT
Shah has broad experience,
from logistics to engineering
to finance and now marketing, allowing him
to have a holistic customer view. He currently leads a team that spans all digital touchpoints for two power tool brands, Bosch and
Dremel.

RUST-OLEUM
LISA BIALECKI, Senior Director,

Integrated Communications

58

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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http://www.nxtbook.com/nxtbooks/ptp/sm_201405
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http://www.nxtbook.com/nxtbooks/ptp/sm_201402
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