Shopper Marketing - June 2017 - 56

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

ISABELA GABALDON, E-Retail Manager,

Southeast Region
Gabaldon leads digital commercial sales efforts and works with the SE Region sales
team along with distributor managers/consultants to drive the company's digital visibility, e-commerce sales and performance with
key retailers/chains in the fast-growing segment of on-line beverage alcohol sales.
KYLE YEARICK , Vice President, Trade

Marketing

MOHAWK INDUSTRIES
AMY LUTZ , Director, Digital Marketing

MONDELEZ
INTERNATIONAL
BOB RUPCZYNSKI, Vice President,

Global Head of Media, Data, Digital

N

NBC UNIVERSAL STUDIOS

JOSEPH EIBERT, Vice President, Digital

Marketing

NESTLE USA
GINGER GUTHRIE-WILSON,

Shopper Marketing Manager,
Category & Shopper
Center of Excellence
Guthrie-Wilson manages advanced shopper strategy, with an emphasis
on digital activation, new technologies and
portfolio marketing. She also leads new
vendor/partner relationships and innovative
programs to accelerate trial for new item
launches, stimulate cross-category purchase
and build basket size and loyalty among
shoppers.

NESTLE-PURINA
LINDA HERVATIN, Director,

Shopper Marketing
Hervatin is responsible for
digital and e-commerce shopper innovation. She focuses
her team on understanding emerging shopper trends and technology, identifying new
opportunities to influence the pet shopper's
behavior and developing new shopper marketing capabilities for Nestle Purina Petcare.

NORTHERN TOOL & EQUIPMENT
CO.
NATE MILLER , Vice President,

E-Commerce Marketing & Web Design

56

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
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http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
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http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
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http://www.nxtbookMEDIA.com