Shopper Marketing - June 2017 - 55
TANUJA SINGEETHAM, Vice President of
MICHAEL ROSS, Vice
President, Digital Shopping
& Customer Marketing
Ross leads customer marketing, loyalty, marketing analytics, payment solutions, marketing, digital/
mobile marketing strategies and emerging
technology for the Grand Rapids, Michiganbased chain.
Gahlman launched the company's first full-service website
and helped to develop a successful strategy for e-commerce, digital marketing and related web services.
Abrishamchian leads e-commerce expansion initiatives
for all Mattel and Fisher-Price Brands. He has
launched new storefronts on marketplaces
such as Walmart and eBay. He continues to
lead as the business manager for all new activations.
MIA PIERANTOZZI, Digital Media
SHERILYN GARRARD, Manager, Social
& Digital Consumer Programs &
BRIAN POKORNY, Senior
Manager, Digital Marketing
Pokorny works with the digital
media and marketing teams
to reach legal drinking age
beer shoppers through programmatic, social
and search media.
JOSH WEXELBAUM, Marketing Director,
MOET HENNESSY USA
Bergstein has oversight of
Moet Hennessy USA's e-retail
strategy and roadmap. She is
focused on enhancing and elevating e-retail
activation, capabilities and tools, cultivating
retailer and pure-player partnerships and
driving innovation through trendspotting,
market analysis and channel-specific opportunities assessment.
JUNE 2017 SHOPPER MARKETING y