Shopper Marketing - June 2017 - 53

J.M. SMUCKER
CALLIE HARTZELL ,

Director of E-Commerce
Sales & Marketing,
Natural Balance Pet Foods
Hartzell drives strategy, development and execution of pet e-commerce
sales & marketing initiatives.
TINA WHITE , Senior Manager, Digital/

Consumer Experience

JOHNSON & JOHNSON
CHAD MIZEE , Director,

Digital Marketing Strategy,
U.S. OTC
Mizee leads digital strategy for
Johnson & Johnson Consumer's OTC business, including brands Tylenol,
Zyrtec, Pepcid and Lactaid. He is responsible
for e-commerce, media efficiency and effectiveness, digital content and analytics, and
consumer experience.

K

KELLOGG

DAN COOKE , General

Manager, E-Commerce
Cooke is currently charged
with embedding an enhanced
portfolio of digital capabilities to foster a deeper level of collaboration
among retailers. His team also leads the
curation of content for display on the digital shelf, designed to engage, motivate and
convert shoppers for Kellogg's vast portfolio
of brands.
GAIL HORWOOD, Senior Vice President,

Integrated Marketing
KEVIN SIDELL ,

Associate Director,
Experience Planning
Sidell is the experience planning lead for several of Kellogg's U.S. Morning Foods brands, promotional events and shopper marketing activations, guiding messaging to consumers and
shoppers at key points along the path to
purchase via digital and offline channels.

KEURIG GREEN
MOUNTAIN
MATT COLBY, Director, Digital Shopper

Marketing

JUNE 2017 SHOPPER MARKETING y

53



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
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