Shopper Marketing - June 2017 - 52

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

HEINEKEN USA
HALEY RUBIN, Digital

Shopper Media Lead
Rubin leads the company's
digital shopper marketing media strategy and implementation, including overseeing the effective
embedding of digital shopper touchpoints
within all of its national, regional, channel
and customer level program executions, and
leads the path-to-purchase capability agenda to showcase the power and effectiveness
of targeted digital shopper marketing executions.

HERSHEY
CHRISTOPHER COX, Global Digital

Marketing

HOME DEPOT
DAVE ABBOTT, Vice President of

Integrated Media/Online Marketing

I

INTEL

CYNDI BRIGHAM,

Global Digital Retail
Program Manager
Brigham is responsible for
building digital strategies and
shopper-centric global programs, more specifically mobile marketing programs that can
help shoppers navigate throughout the digital shopper journey down to purchase with
major retailers worldwide.  
IAN FREITAS,

Global Digital Retail
Marketing Manager
Freitas is responsible for building digital strategies, shoppercentric global programs and performance
analysis of activations that can help shoppers navigate throughout the digital shopper journey down to purchase in major ecommerce accounts worldwide.

KEVIN HOFMANN, President, Online &

Chief Marketing Officer

HONEYWELL
DANE HARTZELL , Global Director of

Digital Marketing
PATRICK ROTERING, Director IT,

Total Customer Experience Solutions

HORMEL FOODS
SCOTT WEISENBECK , Director,

Integrated Marketing
52

y SHOPPER MARKETING JUNE 2017

J

JACK LINK'S

JEFF KJOME , Director,

Shopper Marketing
and Retail Activation
Kjome oversees shopper
marketing, e-commerce and
business development opportunities at Jack
Link's that pair brand initiatives with retailer
strategies to drive category sales.



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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