Shopper Marketing - June 2017 - 50

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

G

GLAXOSMITHKLINE

GENERAL MILLS

CHRISTINE SCOTT,

Assistant Manager,
Integrated Shopper
Marketing
Scott leads digital innovation,
focusing on the development of insightbased capabilities that drive value for shoppers, retailers and brands.

GEORGIA-PACIFIC
MIKE FELDMAN, Shopper

Marketing Manager
Feldman is responsible for
shopper marketing media
strategy and capability building for Georgia-Pacific. Responsibilities include developing POVs related to retailers as
publishers and ensuring the shopper media
plans are integrated with the national media
efforts.
TAMIKA MCCOGGLE , Senior Manager,

Digital & E-Commerce Marketing
EVANA OLI, Manager,

E-Commerce & Digital
Shopper Marketing
Oli leads shopper marketing
for Georgia-Pacific's consumer
brands on Amazon.com. In her role, she
oversees media, search and merchandising,
and helps build digital capabilities to drive
profitable growth for the company.

50

y SHOPPER MARKETING JUNE 2017

JASON HERMAN, Director,

Marketing Operations
MEREDITH HERMAN,

Digital Marketing and
Omnichannel Director,
U.S. Consumer Healthcare
Herman sets the digital and
e-commerce strategy for Consumer Healthcare NA and is responsible for championing
digital capability and excellence, including
developing strategic partnerships, building
training programs and sourcing innovation
platforms. She advises more than 28 brands
in four different OTC categories on their
respective digital vision, strategy and execution.

GOODYEAR TIRE & RUBBER
MICHAEL DAUBERMAN, Senior Director,

Shopper & Interactive Marketing

H

HANNAFORD BROTHERS

JOHN GIAQUINTO, Director of Customer

Loyalty

H-E-B
ASHWIN NATHAN, Vice President,

Digital Strategy & Marketing


http://www.Amazon.com

Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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