Shopper Marketing - June 2017 - 5

June 2017

SPECIAL REPORTS

114 Ricci at Retail
Joe spotlights ...
n	 Yankee Candle
n	 Scotch
n	 ScentSicles
n	 Recipe Pie Plate

28 Retail Intimacy 2.0:
Kroger

In part 2 of our refreshed Retail Intimacy
series sponsored by Catapult, we focus
on Kroger. The supermarket giant's
e-commerce operation is being fueled by
its strength in loyalty and merchandising
- and marketers are jumping on board.

38 Who's Who in Digital
Marketing to Shoppers

Our fifth annual report recognizes more
than 150 brand and retail executives, with
expanded profiles of individuals from
Sabra Dipping Co. and Bissell Homecare.
We'll honor e-commerce-only executives
separately in our December issue.

CONTENTS

116 Personnel
Appointments

118 Institute Strategist

Springtime is home improvement
retailers' equivalent of Christmas, and
this spring Home Depot, Lowe's and
Ace Hardware pulled out all the stops to
elevate their seasonal programs.

125 Guide to Digital
Incentive Platforms

70 Shopper Marketing
Effie Award Winners

Beginning with the Quilted Northern
cover story, we celebrate the campaigns
that won 2017 Shopper Marketing Effies
by presenting case study summaries. Effie
Worldwide identified the winners in early
March, and the gold, silver and bronze
awards were handed out at the Shopper
Marketing Summit.

Relaxation and
rewards, Page 14

An advertising supplement.



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
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