Shopper Marketing - June 2017 - 5
114 Ricci at Retail
Joe spotlights ...
n Yankee Candle
n Recipe Pie Plate
28 Retail Intimacy 2.0:
In part 2 of our refreshed Retail Intimacy
series sponsored by Catapult, we focus
on Kroger. The supermarket giant's
e-commerce operation is being fueled by
its strength in loyalty and merchandising
- and marketers are jumping on board.
38 Who's Who in Digital
Marketing to Shoppers
Our fifth annual report recognizes more
than 150 brand and retail executives, with
expanded profiles of individuals from
Sabra Dipping Co. and Bissell Homecare.
We'll honor e-commerce-only executives
separately in our December issue.
118 Institute Strategist
Springtime is home improvement
retailers' equivalent of Christmas, and
this spring Home Depot, Lowe's and
Ace Hardware pulled out all the stops to
elevate their seasonal programs.
125 Guide to Digital
70 Shopper Marketing
Effie Award Winners
Beginning with the Quilted Northern
cover story, we celebrate the campaigns
that won 2017 Shopper Marketing Effies
by presenting case study summaries. Effie
Worldwide identified the winners in early
March, and the gold, silver and bronze
awards were handed out at the Shopper
rewards, Page 14
An advertising supplement.