June 2017 SPECIAL REPORTS 114 Ricci at Retail Joe spotlights ... n Yankee Candle n Scotch n ScentSicles n Recipe Pie Plate 28 Retail Intimacy 2.0: Kroger In part 2 of our refreshed Retail Intimacy series sponsored by Catapult, we focus on Kroger. The supermarket giant's e-commerce operation is being fueled by its strength in loyalty and merchandising - and marketers are jumping on board. 38 Who's Who in Digital Marketing to Shoppers Our fifth annual report recognizes more than 150 brand and retail executives, with expanded profiles of individuals from Sabra Dipping Co. and Bissell Homecare. We'll honor e-commerce-only executives separately in our December issue. CONTENTS 116 Personnel Appointments 118 Institute Strategist Springtime is home improvement retailers' equivalent of Christmas, and this spring Home Depot, Lowe's and Ace Hardware pulled out all the stops to elevate their seasonal programs. 125 Guide to Digital Incentive Platforms 70 Shopper Marketing Effie Award Winners Beginning with the Quilted Northern cover story, we celebrate the campaigns that won 2017 Shopper Marketing Effies by presenting case study summaries. Effie Worldwide identified the winners in early March, and the gold, silver and bronze awards were handed out at the Shopper Marketing Summit. Relaxation and rewards, Page 14 An advertising supplement.