Shopper Marketing - June 2017 - 48
WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS
BISSELL HOMECARE: LINDA PALUS,
Director of Digital Marketing & E-Commerce
inda Palus first got her feet wet in the
digital space in the late 1990s. Shortly
after being hired as a marketing manager at advertising agency TMP Worldwide,
the company merged properties to form the
job website known as Monster.com.
Palus was promoted twice in the year that
followed as Monster rapidly grew into a global
resource. "After that, I was hooked on digital,"
Other positions along the way have cultivated her experience and passion for digital and
e-commerce. Palus has managed the global
y SHOPPER MARKETING JUNE 2017
Photo by Brian Morrison
digital marketing, CRM, social media and ecommerce initiatives for SC Johnson; built the
direct-to-consumer e-commerce and digital/
social marketing initiatives for Terlato Wines
International; and expanded Funjet Vacations'
direct-to-consumer e-commerce site.
In her current role, Palus leads a team of six at
Bissell Homecare, working to initiate and optimize digital marketing strategies. This includes
CRM, web and mobile design, SEO, user experience and more. She also is responsible for the
company's direct-to-consumer e-commerce site
as well as developing its data marketing strategy.