Shopper Marketing - June 2017 - 47

DEL MONTE FOODS
SARAH MORPHIS, Senior

Manager, Digital Marketing
Morphis is responsible for driving the strategic direction and
tactical recommendations to
achieve brand objectives in digital marketing and e-commerce. This includes digital
media, influencer marketing, SEO/SEM and
management of the company's owned and
social channels.

DOLLAR GENERAL
RACHEL WHITE , Director, Digital &

Shopper Marketing

DOW CORNING
RANDALL ROZIN, Global Director, Brand

Management and Digital Marketing

DR PEPPER SNAPPLE
GROUP
ROBERT STONE , Senior Director of the

Digital Center of Excellence

DYSON
KARTHIK IYER , Head of E-Commerce &

E

ELECTROLUX

BRYAN MCCARTER , Director,

Digital Marketing, North America
CRAIG TINDER , Global Director,

Digital Experience Solutions

F

FERRERO USA

JASON ADAMSKI, North American

Consumer Connections Lead

FOOD LION
JUSTIN BAYNTON, Manager

of Digital and Interactive
Baynton is in charge of strategic development and implementation of the digital
marketing roadmap that encompasses web,
mobile, social and cross-channel media platforms. He has strong skills in consumer engagement, site optimization, web usability,
search engine marketing, social media marketing, conversion rate optimization, analytics and website development.

Digital, U.S.

JUNE 2017 SHOPPER MARKETING y

47



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
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Shopper Marketing - June 2017 - 43
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