Shopper Marketing - June 2017 - 46

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

KARENA BRESLIN,

SARAH REYNOLDS, Director,

Vice President,
Digital Marketing
Breslin manages digital strategy and execution for the company's portfolio of wine and spirits brands.
Her organization is responsible for all forms
of consumer digital marketing including social media, digital advertising, content marketing and shopper activation. She also leads
marketing technology for the organization.

Digital Adoption & Engagement

COST PLUS WORLD MARKET
DIANE BURNETT, Senior Director of

E-Commerce Marketing

CVS HEALTH
GRANT PILL , Vice President,

General Manager of
Digital Omnichannel
Retail Business
Pill holds overall strategic and
operational responsibility for digital strategy, online merchandising, digital adoption/
engagement and omnichannel operations
functions. He leads a large team with passion for the customer and deep knowledge
of business to create a leading health and
beauty omnichannel customer experience
with a business model that drives significant
organizational growth.

ERIN ROSA , Senior Director,

Digital Pharmacy and Retail Mobile
BRIAN TILZER , Senior Vice President,

Chief Digital Officer
MICHAEL WIER , Director, Omnichannel

Strategy and Digital Merchandising
Wier is the merchandising lead for e-commerce, photo and omnichannel initiatives at
CVS. He is responsible for setting strategic direction across digital merchandising including customer experience, promotion and
assortment expansion and partnering with
front-store teams to amplify in-store strategy.

D

DANONEWAVE

TONY FUNG, Shopper

Marketing Manager
Fung brings 10 years of shopper marketing experience, including traditional and digital.
He currently leads the shopper marketing
and strategic planning for Kroger from an
omnichannel approach. He also led shopper
for Target, Meijer and Hy-Vee.

DELL

HEIDI RAYDEN, Senior Director,

LORI PENNINGTON, Insights,

Omnichannel Digital

Shopper Experience & Strategy

46

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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