Shopper Marketing - June 2017 - 42

WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS

ICON KEY
Institute member

7-ELEVEN
REBECCA TROUTMAN,

Director, Store Platform
& E-Commerce

APRIL MOCK ,

Senior Manager,
Loyalty Marketing
Mock leads loyalty marketing for Ahold's retail banners,
including Giant, Stop & Shop, Giant Food
Stores and Martin's. She is responsible for
overarching program strategy, ensuring
all initiatives are in line with key corporate,
brand and customer initiatives.
MATT SIMON,

A

AHOLD DELHAIZE

CARRIE BIENKOWSKI,

Chief Marketing Officer/
Senior Vice President
of Marketing, Peapod
Bienkowski oversees the marketing strategy and operations to drive new
customer acquisition, retention and loyalty.
She is charged with creating a differentiated
customer experience and optimized customer journey across multiple platforms and
devices, and delivering data-driven insights
that drive growth.
TIM FURLONG, Director,

Customer-Specific Marketing

42

y SHOPPER MARKETING JUNE 2017

Vice President, Loyalty
& Digital Marketing
Simon leads the team that
runs the development of strategy and execution for the core customer
loyalty program, personalized offerings,
and digital marketing and innovation efforts across the Ahold USA portfolio of local
brands.
ROBERT WELSH,

Senior Manager,
Digital Marketing
Welsh leads digital marketing for Ahold USA banners,
including Stop & Shop, Giant Landover, Giant
Carlisle and Martin's. He is responsible for
managing overall digital product development for websites and mobile apps, and also
manages digital channel activation which
includes social media, paid media and email.



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
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