Shopper Marketing - June 2017 - 42
WHO'S WHO | IN DIGITAL MARKETING TO SHOPPERS
Director, Store Platform
APRIL MOCK ,
Mock leads loyalty marketing for Ahold's retail banners,
including Giant, Stop & Shop, Giant Food
Stores and Martin's. She is responsible for
overarching program strategy, ensuring
all initiatives are in line with key corporate,
brand and customer initiatives.
Chief Marketing Officer/
Senior Vice President
of Marketing, Peapod
Bienkowski oversees the marketing strategy and operations to drive new
customer acquisition, retention and loyalty.
She is charged with creating a differentiated
customer experience and optimized customer journey across multiple platforms and
devices, and delivering data-driven insights
that drive growth.
TIM FURLONG, Director,
y SHOPPER MARKETING JUNE 2017
Vice President, Loyalty
& Digital Marketing
Simon leads the team that
runs the development of strategy and execution for the core customer
loyalty program, personalized offerings,
and digital marketing and innovation efforts across the Ahold USA portfolio of local
Welsh leads digital marketing for Ahold USA banners,
including Stop & Shop, Giant Landover, Giant
Carlisle and Martin's. He is responsible for
managing overall digital product development for websites and mobile apps, and also
manages digital channel activation which
includes social media, paid media and email.