Shopper Marketing - June 2017 - 35

somewhat (or much) more frequently than last year

mation in a

to your home,

TOTAL

Amazon.com

Kroger.com

Walmart.com

19%

24%

46%

30%

19%

23%

50%

30%

18%

22%

48%

30%

18%

22%

49%

31%

17%

21%

47%

30%

16%

20%

45%

27%

13%

16%

45%

24%

19%

24%

46%

30%

19%

23%

50%

30%

18%

22%

48%

30%

18%

22%

49%

31%

ment," says Abdo. "You might start to
see the same type of behavior in the paper category on Kroger.com."
Sean Bishop, senior shopper marketing manager at Georgia-Pacific, says his
company is already observing this trend
in the larger e-commerce space. "We
are seeing shoppers trade up to larger
SKUs, both online and in click-and-collect models, which allows them to stock
up easily and not worry about taking up
space in the cart or the car."

Linking Back to the Store
One of Kroger's strategic pillars - "I want
to return," which refers to giving customers a reason to return to the store -
has taken on renewed urgency at a time
when shoppers are increasingly using
digital tools and methods that do not
involve physical stores. The retailer has
been beefing up its merchandising programs, including a concentrated effort
around fresh foods, local sourcing and
natural/organic ingredients. Kroger calls
JUNE 2017 SHOPPER MARKETING y

35


http://www.Amazon.com http://www.Walmart.com http://www.Kroger.com

Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
Shopper Marketing - June 2017 - 12
Shopper Marketing - June 2017 - 13
Shopper Marketing - June 2017 - 14
Shopper Marketing - June 2017 - 15
Shopper Marketing - June 2017 - 16
Shopper Marketing - June 2017 - 17
Shopper Marketing - June 2017 - 18
Shopper Marketing - June 2017 - 19
Shopper Marketing - June 2017 - 20
Shopper Marketing - June 2017 - 21
Shopper Marketing - June 2017 - 22
Shopper Marketing - June 2017 - 23
Shopper Marketing - June 2017 - 24
Shopper Marketing - June 2017 - 25
Shopper Marketing - June 2017 - 26
Shopper Marketing - June 2017 - 27
Shopper Marketing - June 2017 - 28
Shopper Marketing - June 2017 - 29
Shopper Marketing - June 2017 - 30
Shopper Marketing - June 2017 - 31
Shopper Marketing - June 2017 - 32
Shopper Marketing - June 2017 - 33
Shopper Marketing - June 2017 - 34
Shopper Marketing - June 2017 - 35
Shopper Marketing - June 2017 - 36
Shopper Marketing - June 2017 - 37
Shopper Marketing - June 2017 - 38
Shopper Marketing - June 2017 - 39
Shopper Marketing - June 2017 - 40
Shopper Marketing - June 2017 - 41
Shopper Marketing - June 2017 - 42
Shopper Marketing - June 2017 - 43
Shopper Marketing - June 2017 - 44
Shopper Marketing - June 2017 - 45
Shopper Marketing - June 2017 - 46
Shopper Marketing - June 2017 - 47
Shopper Marketing - June 2017 - 48
Shopper Marketing - June 2017 - 49
Shopper Marketing - June 2017 - 50
Shopper Marketing - June 2017 - 51
Shopper Marketing - June 2017 - 52
Shopper Marketing - June 2017 - 53
Shopper Marketing - June 2017 - 54
Shopper Marketing - June 2017 - 55
Shopper Marketing - June 2017 - 56
Shopper Marketing - June 2017 - 57
Shopper Marketing - June 2017 - 58
Shopper Marketing - June 2017 - 59
Shopper Marketing - June 2017 - 60
Shopper Marketing - June 2017 - 61
Shopper Marketing - June 2017 - 62
Shopper Marketing - June 2017 - 63
Shopper Marketing - June 2017 - 64
Shopper Marketing - June 2017 - 65
Shopper Marketing - June 2017 - 66
Shopper Marketing - June 2017 - 67
Shopper Marketing - June 2017 - 68
Shopper Marketing - June 2017 - 69
Shopper Marketing - June 2017 - 70
Shopper Marketing - June 2017 - 71
Shopper Marketing - June 2017 - 72
Shopper Marketing - June 2017 - 73
Shopper Marketing - June 2017 - 74
Shopper Marketing - June 2017 - 75
Shopper Marketing - June 2017 - 76
Shopper Marketing - June 2017 - 77
Shopper Marketing - June 2017 - 78
Shopper Marketing - June 2017 - 79
Shopper Marketing - June 2017 - 80
Shopper Marketing - June 2017 - 81
Shopper Marketing - June 2017 - 82
Shopper Marketing - June 2017 - 83
Shopper Marketing - June 2017 - 84
Shopper Marketing - June 2017 - 85
Shopper Marketing - June 2017 - 86
Shopper Marketing - June 2017 - 87
Shopper Marketing - June 2017 - 88
Shopper Marketing - June 2017 - 89
Shopper Marketing - June 2017 - 90
Shopper Marketing - June 2017 - 91
Shopper Marketing - June 2017 - 92
Shopper Marketing - June 2017 - 93
Shopper Marketing - June 2017 - 94
Shopper Marketing - June 2017 - 95
Shopper Marketing - June 2017 - 96
Shopper Marketing - June 2017 - 97
Shopper Marketing - June 2017 - 98
Shopper Marketing - June 2017 - 99
Shopper Marketing - June 2017 - 100
Shopper Marketing - June 2017 - 101
Shopper Marketing - June 2017 - 102
Shopper Marketing - June 2017 - 103
Shopper Marketing - June 2017 - 104
Shopper Marketing - June 2017 - 105
Shopper Marketing - June 2017 - 106
Shopper Marketing - June 2017 - 107
Shopper Marketing - June 2017 - 108
Shopper Marketing - June 2017 - 109
Shopper Marketing - June 2017 - 110
Shopper Marketing - June 2017 - 111
Shopper Marketing - June 2017 - 112
Shopper Marketing - June 2017 - 113
Shopper Marketing - June 2017 - 114
Shopper Marketing - June 2017 - 115
Shopper Marketing - June 2017 - 116
Shopper Marketing - June 2017 - 117
Shopper Marketing - June 2017 - 118
Shopper Marketing - June 2017 - 119
Shopper Marketing - June 2017 - 120
Shopper Marketing - June 2017 - 121
Shopper Marketing - June 2017 - 122
Shopper Marketing - June 2017 - 123
Shopper Marketing - June 2017 - 124
Shopper Marketing - June 2017 - 125
Shopper Marketing - June 2017 - 126
Shopper Marketing - June 2017 - 127
Shopper Marketing - June 2017 - 128
Shopper Marketing - June 2017 - 129
Shopper Marketing - June 2017 - 130
Shopper Marketing - June 2017 - 131
Shopper Marketing - June 2017 - 132
Shopper Marketing - June 2017 - 133
Shopper Marketing - June 2017 - 134
Shopper Marketing - June 2017 - 135
Shopper Marketing - June 2017 - 136
Shopper Marketing - June 2017 - 137
Shopper Marketing - June 2017 - 138
Shopper Marketing - June 2017 - 139
Shopper Marketing - June 2017 - 140
Shopper Marketing - June 2017 - 141
Shopper Marketing - June 2017 - 142
Shopper Marketing - June 2017 - 143
Shopper Marketing - June 2017 - 144
Shopper Marketing - June 2017 - 145
Shopper Marketing - June 2017 - 146
Shopper Marketing - June 2017 - 147
Shopper Marketing - June 2017 - 148
Shopper Marketing - June 2017 - 149
Shopper Marketing - June 2017 - 150
Shopper Marketing - June 2017 - 151
Shopper Marketing - June 2017 - 152
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
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